Consumers replace meals with bite-size alternatives
Implications - In line with the progression of 'snackification' culture, food manufacturers and retailers are reformatting offerings into bite-size creations. Even more upscale items, traditionally enjoyed in meal form, are being scaled down into snack portions.This shift suggests that, when it comes to consumption, the modern consumer is of the variety that prefers a "taste" of everything, rather than indulging a single choice.
Workshop Question - In what ways could you simplify your product to enhance on-the-go accessibility?
