General Mills recently launched a new product called Totino's Pizza Sticks in an effort to cater to the growing number of consumers opting for on-the-go snacks instead full meals. The new snack food is an extension of the popular Totino's brand, which already includes frozen pizzas and pizza rolls. The latest product gives consumers an easier way to enjoy the taste of Totino's pizza on the go.
The new Totino's Pizza Sticks are similar to the Pizza Rolls in that they consist of sauce, cheese and toppings stuffed inside a soft pizza crust. However, the stick variety is longer and comes in individually wrapped portions for handheld eating. The Pizza Sticks also require little preparation time as they can be cooked in the microwave in just 60 seconds.
With the growing demand for more handheld snack options, the new Pizza Sticks are a convenient option for those who eat on the go.
Key Themes Behind This Trend
- On-the-go Snacks
- The rise of on-the-go snacking creates an opportunity for the creation of more portable food items.
- Convenience Foods
- There is opportunity for the creation of more convenient and easily prepared foods to meet the demands of busy consumers.
- Snack Extensions
- The creation of different versions of already popular snacks can lead to increased sales and appeal to a wider audience.
Where This Applies
- Frozen Foods
- The frozen food industry can benefit from creating more handheld and easy to prepare options for consumers.
- Convenience Stores
- Convenience stores can profit from offering easy to eat, portable snacks to busy customers on the go.
- Fast Food Chains
- Fast food chains can innovate and create more snack options to meet the growing demand for portable, easily consumable foods.
