Precision Marketing

E-mail marketing platforms evolve to become more personalized

Implications - Though consumers are more likely to open e-mails on their mobile devices, they're less likely to click through it or engage with the content. E-mail marketers are faced with a new challenge of creating content that is intriguing enough for an open, but also a re-open and a click-through. This has resulted in dedicated e-mail platforms that use big data to learn consumers, and therefore customize content to their preference. Platforms such as these indicate the way brands can productionize the process of personalization.
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39,774 Total Clicks
Mar 16 - Mar 16
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