When it comes to email marketing software, users traditionally require a developer to properly deploy a campaign, but the Boomtrain Editor looks to change this.
Designed to allow marketers to deploy a campaign of any size easily, the Boomtrain Editor ensures that each person receives a message tailored to them. This comes as more brands look to take advantage of big data that's at their fingertips yet remains a bit of a mystery on how to properly utilize.
Users simply need to import their existing template and the Boomtrain Editor will do the rest. The email marketing software launched this new functionality to make each message seem more attune to subscribers' interests. As consumers crave more customization, this kind of solution will likely become of paramount importance to marketers.