Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybridized
Pie
Pizza brands offer hybrid meals for adventurous enjoyment.
3.1
Trend score
Trend
What is the Hybridized Pie trend?
Hybridized Pie: In a bid to be more novel, as well as, a more exciting sit-down meal, pizza brands brands are creating hybridized offerings that play into the idea of food as experience. Often combining the traditional pie with other cuisines of growing interest, such as Mexican, these menu innovations offer a sense of cultural fusion and play. Remixing familiar consumption is a strong way to connect to a modern consumer who is willing to try anything once.
Trend themes
Themes within the Hybridized Pie trend
Three behaviours holding the trend together01
Food Fusion
Creating hybridized offerings play into the idea of food as experience.
02
Unlikely Pairings
Pairing unlikely food fare to create tantalizing meals.
03
Boozy Food
Combining food and alcohol.
Industry implications
What the Hybridized Pie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Offering consumers more unique and adventurous food and beverage experiences.
For
Hospitality
Creating more novel and exciting sit-down meals.
For
Marketing
Combining popular food and drink trends to create a unique selling point in advertising campaigns.
Workshop question
What is one industry standard you could flip on its head to make for a brand new experience?
Trend signals
Trend signals for Hybridized Pie
Trend score 3.1 out of 10, from popularity 44%, activity 42%, freshness 8%.
Popularity44%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hybridized Pie trend
6 featured examples from Dec 10, 2015 to May 18, 2016CategoryLifestyle
Pasta-Topped Pizzas
The New Spaghetti & Meatball Pizza Combines Two Beloved Comfort Foods
Restaurants can leverage the trend of hybrid cuisine to offer unique menu items that differentiate themselves and attract customers seeking innovative dining experiences.
CategoryLifestyle
Macaroni Pizza Quesadillas
This Decadent Food Fusion Sandwich Features Several Meals in One
The food and beverage industry can explore new flavors and combinations to cater to adventurous eaters seeking novel culinary experiences.
CategoryLifestyle
Sugary Pizza Cakes
This Hybrid Recipe Turns the Savory Fast Food Pie into a Decadent Torte
As online cooking content continues to grow, there are opportunities for bloggers and influencers to experiment with creative and unique recipe ideas to capture audience attention.
CategoryLifestyle
Hybrid Pizza Burgers
The Pilgrim Burger is Garnished with a Mac 'n' Cheese Arancini Ball
Restaurants can capitalize on the trend of hybrid cuisine by fusing different types of foods to create unique and exciting dishes for their customers.
CategoryLifestyle
Beer-Infused Pizza Crusts
This Chain is Bringing Beer and Pizza Together in a Unique Way
Pizza chains like Pizza Hut have the opportunity to experiment with innovative toppings and flavors, such as beer-infused pizza crusts, to attract customers.
CategoryLifestyle
Caesar Salad Pizzas
This Kale Caesar Salad with Homemade Dressing Goes on a Parmesan Cheese Crust
Explore the opportunities of creating innovative pizza toppings and crust variations for the food and beverage industry.
