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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Hybridized Pie

Pizza brands offer hybrid meals for adventurous enjoyment

Implications - In a bid to be more novel, as well as, a more exciting sit-down meal, pizza brands brands are creating hybridized offerings that play into the idea of food as experience. Often combining the traditional pie with other cuisines of growing interest, such as Mexican, these menu innovations offer a sense of cultural fusion and play. Remixing familiar consumption is a strong way to connect to a modern consumer who is willing to try anything once.
Workshop Question — What is one industry standard you could flip on its head to make for a brand new experience?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
66,900 Total Clicks
Date Range:
Dec 15 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Pasta-Topped Pizzas
Pasta-Topped Pizzas
The New Spaghetti & Meatball Pizza Combines Two Beloved Comfort Foods
Chuck E. Cheese recently combined two beloved comfort foods into a single dish called the Spaghetti & Meatball Pizza. While the concept of putting unusual toppings on a pizza is nothing new,... MORE
Macaroni Pizza Quesadillas
Macaroni Pizza Quesadillas
This Decadent Food Fusion Sandwich Features Several Meals in One
For those foodies that enjoy comfort food, acclaimed cook The Vulgar Chef has put together the ultimate food fusion dish that combines cheesy macaroni, pepperoni pizza and quesadillas all in one.... MORE
Sugary Pizza Cakes
Sugary Pizza Cakes
This Hybrid Recipe Turns the Savory Fast Food Pie into a Decadent Torte
Food blog Food Beast is offering eaters with an unconventional hybrid recipe that combines sweet and savory flavors in this Pizza Cake dish. The meal is inspired by nostalgic children’s... MORE
Hybrid Pizza Burgers
Hybrid Pizza Burgers
The Pilgrim Burger is Garnished with a Mac 'n' Cheese Arancini Ball
Offering foodies an ultimate combination of classic comfort foods is eatery The Blues Kitchen and Pizza Pilgrims that have come together to collaborate on a series of pizza burgers. The gourmet... MORE
Beer-Infused Pizza Crusts
Beer-Infused Pizza Crusts
This Chain is Bringing Beer and Pizza Together in a Unique Way
A Pizza Hut in the UK is making headlines for testing out a new beer-infused pizza. While the popular pizza chain has never been afraid of stuffing its crust with unusual toppings, now it is upping... MORE
Caesar Salad Pizzas
Caesar Salad Pizzas
This Kale Caesar Salad with Homemade Dressing Goes on a Parmesan Cheese Crust
You might have seen arugula-topped pizzas before, but they have nothing on this kale caesar salad pizza. Created by Jessica Merchant at the food blog How Sweet It Is, the salad pizza topping is... MORE

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