A Pizza Hut in the UK is making headlines for testing out a new beer-infused pizza. While the popular pizza chain has never been afraid of stuffing its crust with unusual toppings, now it is upping the ante with a boozy new creation.
The beer-infused pizza will be served at a London Pizza Hut location starting later this week. Those who dine at the restaurant and utter the secret phrase "I like it hop," will be able to sample the boozy new dish. There will be two versions of the pizza available, giving diners the choice between the steak feast and the American hot. Both will be made with a pizza crust that has been infused with craft beer. As Pizza Hut's director of marketing Kathryn Austin explains, "We know that craft beers are really popular right now and we're celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough."
The boozy pizza pie is part of a growing shift towards hybrid dishes that combine food and alcohol.