Consumers turn to stick-held foods for convenience and novelty
Implications - Food manufacturers are reformatting traditional, handheld foods into popsicle form for enjoyment that is both low-key and mess-free. Beyond that, these "on-the-stick" snack options are also unique enough that they provide novelty as added incentive. Innovations that blend novelty with accessibility will succeed in a cultural climate that factors both convenience and shareability in purchasing decisions.
Workshop Question - What is your team doing to blend convenience and share-ability into your offering?
Trend Themes
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On-the-stick Foods — Food manufacturers are reformatting traditional, handheld foods into popsicle form for convenience and novelty.
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Handheld Food Innovations — The rise of handheld meals has seen a shift towards familiar food products served in a more convenient form.
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Meat and Cheese Snacks — Consumers are seeking out additional sources of protein to add to their diet found in both meat and cheese snacks.
Industry Implications
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Convenience Food Industry — Opportunities for companies to create innovative, mess-free, and easy to eat on-the-go foods.
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Food and Beverage Industry — Innovations catering towards evolving consumer needs such as convenience, portability, and unique flavors.
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Snack Food Industry — Opportunities for companies to create new snack categories by combining familiar foods in a unique and convenient format.
