Consumers turn to stick-held foods for convenience and novelty
Implications - Food manufacturers are reformatting traditional, handheld foods into popsicle form for enjoyment that is both low-key and mess-free. Beyond that, these "on-the-stick" snack options are also unique enough that they provide novelty as added incentive. Innovations that blend novelty with accessibility will succeed in a cultural climate that factors both convenience and shareability in purchasing decisions.
Workshop Question - What is your team doing to blend convenience and share-ability into your offering?