This past summer, Papa John's gave its classic Cheesesticks a gourmet upgrade with the introduction of its Bruschetta Cheesesticks. The appetizer not only catered to the demand for shareable dishes, but also to the growing interest in more high-end ingredients from fast food restaurants.
The Bruschetta Cheesesticks were introduced last summer to give consumers a more flavorful alternative to the chain's original Cheesesticks. The new version consisted of the chain's hand-tossed pizza dough topped with mozzarella cheese, bail pesto sauce and fresh-cut Roma tomatoes. The dish was then cut into sticks for easy sharing and served with a side of pizza sauce for dipping.
The idea behind the appetizer was to elevate some of Papa John's existing dishes to appeal to changing consumer preferences. As Papa John's chief marketing officer Bob Kraut explains, "We remixed centuries-old recipes with Papa John's signature better ingredients, including fan favorites like our basil pesto sauce and thin crust."