Category
Lifestyle
Assisted Choices
Trend cluster
Category
Preventative
Tracking
Wearables focused on non-fitness health have a more preparatory goal.
5.1
Trend score
Trend
What is the Preventative Tracking trend?
Preventative Tracking: The rise of fitness trackers marks a society-wide focus on productivity; however, as the health wave grows, consumers focus more on prevention. This has resulted in wearables designed to detect potential health risks, placing physical activity second to general health. This speaks to a shift in priorities regarding health, and particularly for consumers 55+ year's of age.
Trend themes
Themes within the Preventative Tracking trend
Three behaviours holding the trend together01
Preventative Health Wearables
Wearables are shifting their focus from fitness to preventative health, indicating a trend towards consumers prioritizing general health over physical activity.
02
Connected Health Trackers
The rise of IoT and connected devices has enabled the production of a variety of health trackers, providing users with more detailed information and insights into their health.
03
Safety Wearables
GPS-enabled wearables are becoming more popular for children, the elderly, and the special needs community to help keep them safe and independent.
Industry implications
What the Preventative Tracking trend means for industry
Where the trend changes the playbookFor
Health Tech
The shift towards preventative health wearables and connected health trackers presents opportunities for companies working in the health tech industry to develop innovative products that enable consumers to take a proactive approach to their health.
For
IoT
The increasing prevalence of connected health trackers and safety wearables demonstrates the opportunities for the IoT industry to provide innovative solutions for a variety of health and safety concerns.
For
Elder Care
The development of safety wearables and senior health trackers indicates the potential for elder care industries to implement new technologies that improve the lives and safety of elderly citizens.
Workshop question
While many brands offer solutions to solve problems after they occur, where can you come in to offer preemptive solutions?
Trend signals
Trend signals for Preventative Tracking
Trend score 5.1 out of 10, from popularity 76%, activity 68%, freshness 8%.
Popularity76%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Preventative Tracking trend
6 featured examples from Dec 21, 2015 to Dec 17, 2017CategoryLife-Stages
GPS Safety Tracker Wearables
The 'Dristee' Keeps Kids and the Elderly Independent and Healthy
GPS tracking wearables and geofencing technology can improve patient safety and reduce healthcare costs associated with wandering or missing patients at hospitals and rehabilitati…
CategoryLifestyle
Attachable Medication Trackers
The MedPeanut Is Part of the SensePeanut Line at CES 2017
The healthcare industry can leverage attachable medication trackers to offer better remote healthcare services and personalized care experiences.
CategoryTech
Connected Sleep Trackers
The 'EarlySense Live' Tracks Health Metrics Through Sleep Movement
Companies in the consumer electronics industry can explore opportunities in developing innovative sleep tracking devices.
CategoryTech
Health-Predicting Wearables
The 'WIWE' is a Health Risk Assessment Tool for Ailments
Disruptive innovation opportunity: Design and manufacture wearable devices specifically tailored for health monitoring and risk assessment.
CategoryLifestyle
Diet Plan Fitness Trackers
The Philips Weight Watchers Activity Monitor Keeps Users on Track
Developing fitness trackers that are integrated with weight loss profiles for personalized and effective health monitoring.
CategoryLifestyle
Senior Health Trackers
The 'EMtracker' Tracker for Seniors Monitors Stress and More
Disruptive innovation opportunity: Integrate technology and data analysis into healthcare solutions for seniors, enabling more accurate monitoring and proactive intervention.
