Category
Tech
Delegated Interfaces
3.8
Trend score
Trend
What is the Global P2P trend?
Global P2P: New, innovative platforms, often utilizing social media, are allowing consumers to buy, sell and trade goods with one another, no matter their location. The global implications of the P2P economy, and the possibility for cross-over between industries, such as travel and retail, should not be discounted by brands who wish to stay competitive in an ever-changing marketplace. More importantly, eliminating borders in P2P transactions suggests an ongoing preference for autonomy.
Trend themes
Themes within the Global P2P trend
Three behaviours holding the trend together01
P2P Economy
The growing trend of the P2P economy is allowing consumers to buy, sell, and trade goods with one another, no matter their location.
02
Social Platforms
Innovative platforms, often utilizing social media, are allowing consumers to connect, buy, and sell with one another globally.
03
Sharing Economy
The sharing economy is disrupting traditional industries by creating alternative ways for people to travel, shop, and source products globally.
Industry implications
What the Global P2P trend means for industry
Where the trend changes the playbookFor
Travel Industry
The travel industry is being disrupted by P2P services connecting travelers with locals for authentic experiences that can't be found inside a traditional touristic industry.
For
E-commerce Industry
Social platforms are revolutionizing the e-commerce industry by providing peer-to-peer marketplaces that allow consumers to buy and sell without intermediaries.
For
Retail Industry
The retail industry is being disrupted by the sharing economy that is providing alternative ways for shoppers to purchase items without the need for traditional shopping experiences.
Workshop question
How will the evolving P2P market impact your brand?
Trend signals
Trend signals for Global P2P
Trend score 3.8 out of 10, from popularity 64%, activity 43%, freshness 8%.
Popularity64%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Global P2P trend
4 featured examples from Feb 25 to Mar 24, 2016CategoryBusiness
Global Online Pop-Up Shops
The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping
The e-commerce industry can leverage online pop-up shops to create innovative ways of selling products and engage customers with limited-time offers.
CategoryWorld
Overseas Shopping Networks
'Backpack' is a P2P Service That Connects Shoppers and World Travelers
This industry can explore P2P shopping services to provide more affordable and convenient options to customers.
CategoryTech
Peer Marketplace Apps
'Mercari' is a Free Way to Buy and Sell Items in Japan
The growth of peer-to-peer marketplaces like Mercari has huge implications for the e-commerce industry, making it easier and more accessible for consumers to buy and sell online.
CategoryLifestyle
Reciprocal Dining Platforms
VoulezVousDiner Connects Travelers With Local Foodies Around the Globe
Disruptive innovation opportunity: Transform the traditional hospitality industry by facilitating connections between travelers and hosts for unique dining experiences.
