Consumers search for peer-to-peer shopping overseas
Implications - New, innovative platforms, often utilizing social media, are allowing consumers to buy, sell and trade goods with one another, no matter their location. The global implications of the P2P economy, and the possibility for cross-over between industries, such as travel and retail, should not be discounted by brands who wish to stay competitive in an ever-changing marketplace. More importantly, eliminating borders in P2P transactions suggests an ongoing preference for autonomy.
Workshop Question - How will the evolving P2P market impact your brand?