Google recently launched a fresh food delivery service to compete with other fresh-grocery startups such as Instacart and Amazon Fresh. As consumers continue to turn to on-demand services for their everyday needs, this delivery platform provides a new option for ordering fresh food any time of day.
The new fresh food delivery service comes courtesy of Google Express, which has been in operation for some time now. Thanks to the new delivery options, customers can now order milk, bread, produce and other fresh items along with packaged and frozen foods. Each delivery costs $2.99 for those who are Google Express members or $4.99 for non-members. The deliveries largely come from stores such as Costco, Whole Foods, Nob Hill Foods and other Google partners.
The move demonstrates how companies are expanding their offerings to meet the growing demand for fresh-grocery deliveries.