Category
Lifestyle
Assisted Choices
Trend cluster
Category
Textured
Care
Skincare brands emphasize skin softening features in products.
2.7
Trend score
Trend
What is the Textured Care trend?
Textured Care: In addition to anti-aging, many cosmetic manufacturers are emphasizing skin texture in their offerings. Whether it's appealing to a specific skin type, or promising to soften skin, these products suggest that character, composition and consistency of skin is becoming equally as important as guarding against wrinkles. Replacing "toning," with "softening," these innovations suggest a gentler, more specific self-care routine.
Trend themes
Themes within the Textured Care trend
Three behaviours holding the trend together01
Skin Texture
As an alternative to focusing on anti-aging, skincare brands highlight the importance of skin texture to give consumers a gentle, more precise approach to self-care.
02
Herbal Skincare
Brands are beginning to integrate natural, herbal ingredients in their skincare products to provide customers with a chemical-free way to hydrate and nourish skin.
03
Personalized Skincare
Different skin concerns and issues call for unique treatments. Brands are now incorporating customizable kits and serums in their product lines to target a variety of consumer needs.
Industry implications
What the Textured Care trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Opportunities to expand creatively by prioritizing specific consumer needs and focusing on skin texture and natural ingredients.
For
Self-Care Industry
Skincare brands that target a gentle approach to self-care, placing emphasis on natural ingredients and customization.
For
Beauty Industry
Innovative and natural beauty remedies that highlight the importance of personalization and a more individual skincare-focused approach.
Workshop question
How can your brand create more comprehensive approaches to the benefits it claims its products/services have?
Trend signals
Trend signals for Textured Care
Trend score 2.7 out of 10, from popularity 39%, activity 35%, freshness 8%.
Popularity39%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Textured Care trend
4 featured examples from Mar 23 to Mar 24, 2016CategoryFashion
Gold-Infused Lip Treatments
Tatcha's Gold Camellia Nourishing Lip Balm Boasts Herbal Ingredients
Disruptive innovation opportunity: Develop holistic beauty products that prioritize natural ingredients and promote sustainable skincare practices.
CategoryFashion
Custom Recovery Serums
It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues
The skincare industry can explore innovative ways to create targeted serums for various skin concerns.
CategoryFashion
Peach-Based Face Masks
A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts
The beauty and skincare industry can benefit from incorporating natural, probiotic ingredients in their products and from creating convenient, easy-to-use products that fit into c…
CategoryFashion
Keratin-Infused Cleansing Kits
Tonymoly's 'PRELAB' Kit Hydrates While Balancing Skin
Developing convenient and moisturizing cleansing kits like Tonymoly's 'PRELAB' holds a potential market from on-the-go beauty enthusiasts.
