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Textured Care

Skincare brands emphasize skin softening features in products

Implications - In addition to anti-aging, many cosmetic manufacturers are emphasizing skin texture in their offerings. Whether it's appealing to a specific skin type, or promising to soften skin, these products suggest that character, composition and consistency of skin is becoming equally as important as guarding against wrinkles. Replacing "toning," with "softening," these innovations suggest a gentler, more specific self-care routine.

Workshop Question - How can your brand create more comprehensive approaches to the benefits it claims its products/services have?

SCORE 3.2

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 23 Examples: 22,474 Total Clicks

Date Range: Mar 16 - Mar 16

Trending: Mild

Consumer Insight Topics: Fashion Lifestyle Health Cosmetics

Featured Examples

Gold-Infused Lip Treatments - Tatcha's Gold Camellia Nourishing Lip Balm Boasts Herbal Ingredients

SCORE 4.3

Average 793 Clicks Pub: Mar 23, 16

Gold-Infused Lip Treatments

Tatcha's Gold Camellia Nourishing Lip Balm Boasts Herbal Ingredients

Tatcha’s Gold Camelia Nourishing Lip Balm is a herbal lip treatment that is proven to soften skin while reducing signs of aging effectively. The Japanese beauty brand’s signature lip... [More]

Custom Recovery Serums - It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues

SCORE 3.9

Mild 816 Clicks Pub: Mar 24, 16

Custom Recovery Serums

It's SKIN's Power 10 Formula Essence Collection Targets Varying Skin Issues

It’s SKIN’s Power 10 Formula Essence product range consists of rejuvenating serums that target a number of different skin concerns. Featuring 13 signature serums, this collection is... [More]

Peach-Based Face Masks - A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts

SCORE 2.4

Untested 712 Clicks Pub: Mar 23, 16

Peach-Based Face Masks

A'PIEU's Peach Sheet Masks are Infused with Nutritious Yogurt Extracts

Korean skincare brand A’PIEU specializes in natural beauty remedies like these peach sheet masks that are proven to beautify and soften skin. The moisturizing masks are not only made with... [More]

Keratin-Infused Cleansing Kits - Tonymoly's 'PRELAB' Kit Hydrates While Balancing Skin

SCORE 2.1

Untested 442 Clicks Pub: Mar 24, 16

Keratin-Infused Cleansing Kits

Tonymoly's 'PRELAB' Kit Hydrates While Balancing Skin

Tonymoly’s ‘PRELAB’ cleansing kit hydrates skin while balancing its overall texture. Featuring 15 individual cleansing packs, this product is easy to apply and requires no rinsing.... [More]