Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Textured Care

Skincare brands emphasize skin softening features in products

Implications - In addition to anti-aging, many cosmetic manufacturers are emphasizing skin texture in their offerings. Whether it's appealing to a specific skin type, or promising to soften skin, these products suggest that character, composition and consistency of skin is becoming equally as important as guarding against wrinkles. Replacing "toning," with "softening," these innovations suggest a gentler, more specific self-care routine.
Workshop Question - How can your brand create more comprehensive approaches to the benefits it claims its products/services have?
4 Featured, 23 Examples:
26,661 Total Clicks
Date Range:
Mar 16 — Mar 16
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Revolutionary Facial-Firming Creams
Revolutionary Facial-Firming Creams
The SK-II 'R.N.A. POWER' Radical New Age Cream Banishes Lines
Exotic Luxury Skin Serums
Exotic Luxury Skin Serums
The Albion Excia AL Series Skin Care Products Pack Luxurious Ingredients
Simplified Skincare Collections
Simplified Skincare Collections
The FANCL Men's Line Features a Simple Regime and No Preservatives
Exfoliating Skin Packets
Exfoliating Skin Packets
These Kanebo Suisai Beauty Clear Powder Packs Eliminate Dead Skin
Collagen-Infused Face Powders
Collagen-Infused Face Powders
Lirikos' Marine Collagen Cushion Conceals and Boosts Elasticity
Volcanic Rock Cleansers
Volcanic Rock Cleansers
Innisfree's Blackhead Balm is Designed to Rid Skin of Impurities
Revitalizing Skincare Sets
Revitalizing Skincare Sets
Pola's Red BA Essential Skincare Set Cleanses and Moisturizes
Cartoon Face Masks
Cartoon Face Masks
The Winnie the Pooh Skincare Sheet Masks Transform the Wearer into a Bear
Maternity Skincare Collections
Maternity Skincare Collections
Mama & Boo is a Bangkok-Based Skincare Range for Expectant Mothers
Masculine Sunscreen Chapsticks
Masculine Sunscreen Chapsticks
The Dapper EvolutionMan Lip Balm is Infused with SPF 15
Multifunctional Leather Phone Cases
Multifunctional Leather Phone Cases
The 'Walkey' is Designed to Hold a Wide Variety of Accessories
Condiment-Inspired Hair Masks
Condiment-Inspired Hair Masks
These Tonymoly Hair Masks Resemble Pantry Essentials
Caveman Skin Care
Caveman Skin Care
This Beauty Brand Proves the Paleo Lifestyle Now Extends Past Diet to Skin Care
Icy Face Masks
Icy Face Masks
KONGSN's Cold Face Mask Removes Wrinkles and Reverses Sun Damage
Skin-Restoring Foil Masks
Skin-Restoring Foil Masks
Estée Lauder is Releasing a Recovery Powerfoil Mask
Insulating Mask Treatments
Insulating Mask Treatments
Estee Lauder's Technologically Advanced Foil Mask Seals in the Product
Luxury Lace Skin Care
Luxury Lace Skin Care
This Givenchy Lace Face Mask Gives a Glowing and Fashionable Appearance
Superfood Face Masks
Superfood Face Masks
This Leaders Insolution Sheet Mask Clears Skin with Coconut Oil and Broccoli
Banana-Infused Night Creams
Banana-Infused Night Creams
Tonymoly's 'Magic Food Banana Sleeping Pack' Perfects Skin Overnight
Purifying Sheet Masks
Purifying Sheet Masks
This Seaweed Face Mask Detoxifies Skin from Air-Borne Bacteria
Clinical Pore-Refining Lines
Clinical Pore-Refining Lines
The Pore Medic Line by Dr Jart+ is a Trusted Purifying Regime
Egg-Inspired Skincare Branding
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
Vitamin-Inspired Facial Masks
Vitamin-Inspired Facial Masks
VOV's Daily Fresh Sheet Masks