Amazon recently released several private-label fashion lines for men, women and children. Although the company has not officially addressed the launch of the new collections, the lines demonstrate an increased focus on creating in-house products.
The new private-label fashion lines from Amazon consist of seven different brands, each of which is tailored to a different audience. North Eleven, Society New York, Lark & Roe and James & Erin are all geared towards women, while Franklin & Freeman and Franklin Tailored cater to men. There is also a children's line called Scout + Ro. Each line ranks higher on Amazon's search result, indicating that the company is likely hoping its in-house brands will attract consumers who are already using the site.