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Shared Wardrobe

Clothing libraries offer consumers a sustainable fashion solution

Implications - As consumers look for ways to live more simply, many are embracing new models of sharing and trading clothes inspired by the peer-to-peer economy. Often requiring membership and serving as a catalyst for community, such shareable fashion platforms speak to the new experience of personal style in the Instagram-era as something that's continually evolving. In addition to showcasing the far-reaching influence of the sharing economy, this shift highlights the new ways of accumulating products that extends past traditional retailer-to-consumer models.

Workshop Question - How will rental and lending services impact the likelihood of consumers purchasing your products?

SCORE 6.7

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6 Featured, 43 Examples: 166,492 Total Clicks

Date Range: May 15 - Jun 17

Trending: Hot

Consumer Insight Topics: Fashion Business New Ventures Retail

Featured Examples

Second-Hand Clothing Cafes - The Newly Opened 'Pass the Baton' in Kyoto Also Has a Cafe

SCORE 6.7

Warm 5,436 Clicks Pub: Oct 28, 15

Second-Hand Clothing Cafes

The Newly Opened 'Pass the Baton' in Kyoto Also Has a Cafe

The newest Pass the Baton in Kyoto is the third recycled clothing store for the franchise. Although second-hand shops are nothing new in Japan, Pass the Baton has carved out a niche in its sale of... [More]

Upcycled Clothing Shops - The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits

SCORE 6

Warm 5,116 Clicks Pub: Dec 21, 15

Upcycled Clothing Shops

The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits

The Empty Shop is a traveling pop-up shop concept that recently completed its ten-day run in Antwerp. Previously, the Empty Shop had successfully popped up in Sao Paulo, Manchester and Barcelona.... [More]

P2P Clothing Rental Services - 'Boro' Lets People Borrow Apparel and Accessories from Other Locals

SCORE 7.1

Warm 2,145 Clicks Pub: Jun 6, 17

P2P Clothing Rental Services

'Boro' Lets People Borrow Apparel and Accessories from Other Locals

There are countless companies out there that offer clothing rentals, but Toronto’s Boro is a start-up that taps into the sharing economy, making it possible for locals to borrow from the... [More]

Shareable Fashion Collections - The 'ShareWear' Collection is Designed to Be Shared Among Consumers

SCORE 6.1

Warm 1,525 Clicks Pub: Jan 21, 16

Shareable Fashion Collections

The 'ShareWear' Collection is Designed to Be Shared Among Consumers

A group of Swedish fashion designers have created a shareable fashion collection called ‘ShareWear.’ With the goal of making “ready-to-share the new ready-to-wear,” the... [More]

Experimental Fashion Libraries - The Lena Fashion Library Allows Members to Borrow its Clothing

SCORE 5.8

Warm 4,079 Clicks Pub: May 14, 15

Experimental Fashion Libraries

The Lena Fashion Library Allows Members to Borrow its Clothing

Instead of lending books, Amsterdam’s new Lena fashion library allows its members to borrow clothes from its extensive collection of designer apparel. With unlimited access to high quality... [More]

On-Demand Clothing Rentals - 'Armarium' is an App-Based Platform for Clothing Rentals

SCORE 5.5

Warm 896 Clicks Pub: Jun 10, 16

On-Demand Clothing Rentals

'Armarium' is an App-Based Platform for Clothing Rentals

‘Armarium’ is a new app that allows women to rent stylish clothing with nothing more than the touch of a button. In recent years, the sharing economy has made it easier for consumers to... [More]