Category
Business
Assisted Conversion
Trend cluster
Category
Shared
Wardrobe
Clothing libraries offer consumers a sustainable fashion solution.
5.8
Trend score
Trend
What is the Shared Wardrobe trend?
Shared Wardrobe: As consumers look for ways to live more simply, many are embracing new models of sharing and trading clothes inspired by the peer-to-peer economy. Often requiring membership and serving as a catalyst for community, such shareable fashion platforms speak to the new experience of personal style in the Instagram-era as something that's continually evolving. In addition to showcasing the far-reaching influence of the sharing economy, this shift highlights the new ways of accumulating products that extends past traditional retailer-to-consumer models.
Trend themes
Themes within the Shared Wardrobe trend
Three behaviours holding the trend together01
Sharing Economy
The rise of the sharing economy and its emphasis on lending, borrowing, and sharing items has enticed fashion entrepreneurs to experiment with clothing rental and lending services.
02
Sustainable Fashion
The trend toward environmental sustainability and ethical fashion practices has inspired some business models for creating a more circular textile economy, such as upcycling, waste reduction, and on-demand garment rentals.
03
Personal Style Evolution
As consumers look for ways to embrace personal style through a constantly evolving fashion experience, more clothing lending and rental services are arising that allow shoppers to try new items more regularly and diversify their wardrobe without owning everything.
Industry implications
What the Shared Wardrobe trend means for industry
Where the trend changes the playbookFor
Fashion Rental Services
From on-demand app fashion rentals to P2P clothing lending platforms, rental-based fashion industry is growing exponentially to offer consumers budget-friendly options while also reducing fashion waste and clothing overconsumption.
For
Circular Fashion Economy
The fashion industry is embracing a circular economy as a means to reduce textile waste. An opportunity exists for entrepreneurs in businesses that incentivize garment re-use, such as upcycling, textile recycling, and utilizing waste fabric materials.
For
Online Fashion Marketplaces
With the rise of online clothing marketplaces that offer resale options, consumers are becoming more environmentally conscious. Business opportunities exist in the form of curated online marketplaces, consignment stores, and online auction networks.
Workshop question
How will rental and lending services impact the likelihood of consumers purchasing your products?
Trend signals
Trend signals for Shared Wardrobe
Trend score 5.8 out of 10, from popularity 84%, activity 81%, freshness 8%.
Popularity84%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Shared Wardrobe trend
6 featured examples from May 14, 2015 to Jun 6, 2017CategoryArt & Design
Second-Hand Clothing Cafes
The Newly Opened 'Pass the Baton' in Kyoto Also Has a Cafe
Integrating upcycling and reclaimed fashion into stores can offer differentiation in a crowded market and appeal to consumers looking for sustainable and unique clothing options.
CategorySocial Good
Upcycled Clothing Shops
The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits
Disruptive innovation opportunity: Integrate upcycling and sustainable practices into the fashion industry to appeal to environmentally conscious consumers.
CategoryBusiness
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
The fashion rental industry can leverage the peer-to-peer model to offer a more extensive inventory of clothing options to customers.
CategoryFashion
Shareable Fashion Collections
The 'ShareWear' Collection is Designed to Be Shared Among Consumers
Fashion industry can explore the concept of shareable collections, offering consumers a new way to experience fashion while reducing clothing waste.
CategoryBusiness
Experimental Fashion Libraries
The Lena Fashion Library Allows Members to Borrow its Clothing
The fashion industry can capitalize on the rise of sustainable fashion libraries by creating similar services or incorporating sustainability into their existing business model.
CategoryFashion
On-Demand Clothing Rentals
'Armarium' is an App-Based Platform for Clothing Rentals
Disruptive innovation opportunity: Establish a business that specializes in renting out fashionable clothing and accessories.
