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Cosmetic Healing

Consumers gravitate towards therapeutic forms of self-care

Implications - In order to stay competitive in a growing skincare industry, many smaller brands are positioning themselves as "therapeutic" alternatives to mainstream products. Whether it's directly in the branding, or more subtly in the claims, these products play upon a growing preference for natural and organic formulas, while taking advantage of big brand skepticism. Ultimately, in the eyes of the modern consumer, self-care is evolving to be considered a form of "healing."

Workshop Question - How can your brand frame its products in a way that redirects how they're perceived by consumers?

SCORE 4.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 49 Examples: 95,939 Total Clicks

Date Range: Jan 16 - May 16

Trending: Average

Consumer Insight Topics: Fashion Lifestyle Health Cosmetics

Featured Examples

Wine-Infused Overnight Masks - Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants

SCORE 4.3

Average 700 Clicks Pub: Mar 24, 16

Wine-Infused Overnight Masks

Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants

Holika Holika’s Wine Therapy overnight mask pack includes two products, a red wine and white wine mask that are blended with nourishing minerals and organic herbs. While the pack’s red... [More]

Aromatic Bubble Bath Sets - This Molton Brown Set Contains 12 Exotic Body Washes

SCORE 4.5

Average 691 Clicks Pub: Jan 30, 16

Aromatic Bubble Bath Sets

This Molton Brown Set Contains 12 Exotic Body Washes

The Bathing Treasures Molton Brown set includes 12 bestselling body washes offered by the British bath and body brand. The holiday set boasts a vibrant red box with a perfect ribbon tied across the... [More]

Therapeutic Beauty Stimulators - The Face Thera Uses Pulse Technology to Invigorate Face Muscles

SCORE 4.7

Average 839 Clicks Pub: May 26, 16

Therapeutic Beauty Stimulators

The Face Thera Uses Pulse Technology to Invigorate Face Muscles

To help consumers retrieve a look of youthfulness and rejuvenation, the Face Thera Self Beauty Therapy Stimulator utilizes pulsing technology to tighten face muscles. The device is a Japanese... [More]

Liquid Charcoal Cleansers - Leaf Seed Berry's Charcoal-Infused Skin Cleanser Features Teatree Oil

SCORE 4.2

Average 1,044 Clicks Pub: Apr 5, 16

Liquid Charcoal Cleansers

Leaf Seed Berry's Charcoal-Infused Skin Cleanser Features Teatree Oil

Etsy’s Leaf Seed Berry shop specializes in a myriad of all-natural skincare solutions like this liquid charcoal cleanser that works to detoxify and brighten skin. Proven to enhance skin’... [More]

Organic Roll-On Fragrances - Captain Blankenship's Natural Scents are Synthetic-Free

SCORE 3.5

Mild 747 Clicks Pub: Apr 15, 16

Organic Roll-On Fragrances

Captain Blankenship's Natural Scents are Synthetic-Free

Captain Blankenship’s organic skincare range includes face cleansers, lip tints and roll-on fragrances that are made from a blend of natural ingredients. Always free from harsh chemicals and... [More]

Solid Aromatherapy Perfumes - Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body

SCORE 4.4

Average 809 Clicks Pub: Mar 25, 16

Solid Aromatherapy Perfumes

Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body

Skinfood’s trio of solid aromatherapy perfume products are packed with pleasing scents from fruits and vegetables that boasts a different property. While the No. 2 Energy Berry fragrance is... [More]