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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Cosmetic Healing

Consumers gravitate towards therapeutic forms of self-care

Implications - In order to stay competitive in a growing skincare industry, many smaller brands are positioning themselves as "therapeutic" alternatives to mainstream products. Whether it's directly in the branding, or more subtly in the claims, these products play upon a growing preference for natural and organic formulas, while taking advantage of big brand skepticism. Ultimately, in the eyes of the modern consumer, self-care is evolving to be considered a form of "healing."
Workshop Question — How can your brand frame its products in a way that redirects how they're perceived by consumers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
107,672 Total Clicks
Date Range:
Jan 16 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Wine-Infused Overnight Masks
Wine-Infused Overnight Masks
Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
Holika Holika’s Wine Therapy overnight mask pack includes two products, a red wine and white wine mask that are blended with nourishing minerals and organic herbs. While the pack’s red... MORE
Aromatic Bubble Bath Sets
Aromatic Bubble Bath Sets
This Molton Brown Set Contains 12 Exotic Body Washes
The Bathing Treasures Molton Brown set includes 12 bestselling body washes offered by the British bath and body brand. The holiday set boasts a vibrant red box with a perfect ribbon tied across the... MORE
Therapeutic Beauty Stimulators
Therapeutic Beauty Stimulators
The Face Thera Uses Pulse Technology to Invigorate Face Muscles
To help consumers retrieve a look of youthfulness and rejuvenation, the Face Thera Self Beauty Therapy Stimulator utilizes pulsing technology to tighten face muscles. The device is a Japanese... MORE
Liquid Charcoal Cleansers
Liquid Charcoal Cleansers
Leaf Seed Berry's Charcoal-Infused Skin Cleanser Features Teatree Oil
Etsy’s Leaf Seed Berry shop specializes in a myriad of all-natural skincare solutions like this liquid charcoal cleanser that works to detoxify and brighten skin. Proven to enhance skin’... MORE
Organic Roll-On Fragrances
Organic Roll-On Fragrances
Captain Blankenship's Natural Scents are Synthetic-Free
Captain Blankenship’s organic skincare range includes face cleansers, lip tints and roll-on fragrances that are made from a blend of natural ingredients. Always free from harsh chemicals and... MORE
Solid Aromatherapy Perfumes
Solid Aromatherapy Perfumes
Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
Skinfood’s trio of solid aromatherapy perfume products are packed with pleasing scents from fruits and vegetables that boasts a different property. While the No. 2 Energy Berry fragrance is... MORE

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Fruity Skincare Packaging
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Shop-in-Shop Retail Hubs
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Caviar Oil Foams
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Foaming Oil Cleansers
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Keratin-Infused Cleansing Kits
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Volcanic Rock Cleansers
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The 'Dangerous Woman' Shirts by Ariana Grande Deliver a Powerful Message
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The 'Super Cedar' Perfume Reveals a Familiar Scent that Releases Over Time
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This Dating Service Matches People Based on How They Smell
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Jo Malone’s Herb Garden Perfume Captures Naturalistic Freshness
Experimental Film Fragrance Lines
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The DEREK LAM 10 CROSBY Gift Set is Accompanied by 10 Films
Citrus-Based Scent Collections
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The Diptyque Eau Des Sans Range is Inspired by the Orange Tree
Luxe Natural Skincare Bundles
Luxe Natural Skincare Bundles
The Family Portrait Bundle Includes the Main S.W. Basics Line
Daily Herbal Skincare Sets
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Festive Scented Taxi Cabs
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Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Stress-Relieving Bath Soaks
Stress-Relieving Bath Soaks
The Seamoss Hydrosoak Features Dead Sea Salts to Calm the Body
Ethical Senegalese Skincare Brands
Ethical Senegalese Skincare Brands
These Natural Skincare Products are Produced in Senegal
Botanical Skincare Collections
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Lulu & Marula's Natural Skincare Products are Branded as "Skinfood"
Green Tea-Based Cosmetics
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African Extracts Rooibos Skincare is a Top Brand in South Africa
Sustainably Sourced Soaps
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Ursa Major 'Citrus Riot' Men's Body Wash Provides Superior Results
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These Bath Products are Made from High-Powered Botanicals
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Bullocks by Cowshed is the Luxurious Brand's Men's Range
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The Skinfood Skincare Brand Uses Natural Food Items in its Products
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