Cosmetic Healing

Consumers gravitate towards therapeutic forms of self-care

Implications - In order to stay competitive in a growing skincare industry, many smaller brands are positioning themselves as "therapeutic" alternatives to mainstream products. Whether it's directly in the branding, or more subtly in the claims, these products play upon a growing preference for natural and organic formulas, as well as take advantage of big brand skepticism. Ultimately, in the eyes of the modern consumer, self-care is evolving to be considered a form of "healing."
SCORE 5.2
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69,763 Total Clicks
Jan 16 - May 16
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FashionLifestyleHealthCosmetics
Featured Examples
Wine-Infused Overnight Masks - Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
SCORE 5
Warm 589 Clicks Pub: Mar 24, 16
Wine-Infused Overnight Masks
Holika Holika's Therapeutic Sleeping Masks Boast Antioxidants
Holika Holika’s Wine Therapy overnight mask pack includes two products, a red wine and white wine mask that are blended with nourishing minerals and organic herbs. While the pack’s red... [More]
Aromatic Bubble Bath Sets - This Molton Brown Set Contains 12 Exotic Body Washes
SCORE 5.2
Warm 515 Clicks Pub: Jan 30, 16
Aromatic Bubble Bath Sets
This Molton Brown Set Contains 12 Exotic Body Washes
The Bathing Treasures Molton Brown set includes 12 bestselling body washes offered by the British bath and body brand. The holiday set boasts a vibrant red box with a perfect ribbon tied across the... [More]
Therapeutic Beauty Stimulators - The Face Thera Uses Pulse Technology to Invigorate Face Muscles
SCORE 5.6
Warm 546 Clicks Pub: May 26, 16
Therapeutic Beauty Stimulators
The Face Thera Uses Pulse Technology to Invigorate Face Muscles
To help consumers retrieve a look of youthfulness and rejuvenation, the Face Thera Self Beauty Therapy Stimulator utilizes pulsing technology to tighten face muscles. The device is a Japanese... [More]
Liquid Charcoal Cleansers - Leaf Seed Berry's Charcoal-Infused Skin Cleanser Features Teatree Oil
SCORE 4.9
Average 606 Clicks Pub: Apr 5, 16
Liquid Charcoal Cleansers
Leaf Seed Berry's Charcoal-Infused Skin Cleanser Features Teatree Oil
Etsy’s Leaf Seed Berry shop specializes in a myriad of all-natural skincare solutions like this liquid charcoal cleanser that works to detoxify and brighten skin. Proven to enhance skin’... [More]
Organic Roll-On Fragrances - Captian Blankenship's Natural Scents are Synthetic-Free
SCORE 4.3
Average 414 Clicks Pub: Apr 15, 16
Organic Roll-On Fragrances
Captian Blankenship's Natural Scents are Synthetic-Free
Captain Blankenship’s organic skincare range includes face cleansers, lip tints and roll-on fragrances that are made from a blend of natural ingredients. Always free from harsh chemicals and... [More]
Solid Aromatherapy Perfumes - Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
SCORE 5.1
Warm 631 Clicks Pub: Mar 25, 16
Solid Aromatherapy Perfumes
Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
Skinfood’s trio of solid aromatherapy perfume products are packed with pleasing scents from fruits and vegetables that boasts a different property. While the No. 2 Energy Berry fragrance is... [More]
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