Consumers gravitate towards therapeutic forms of self-care
Implications - In order to stay competitive in a growing skincare industry, many smaller brands are positioning themselves as "therapeutic" alternatives to mainstream products. Whether it's directly in the branding, or more subtly in the claims, these products play upon a growing preference for natural and organic formulas, while taking advantage of big brand skepticism. Ultimately, in the eyes of the modern consumer, self-care is evolving to be considered a form of "healing."
Workshop Question - How can your brand frame its products in a way that redirects how they're perceived by consumers?
Trend Themes
1. Therapeutic Beauty - Natural and organic formulas are preferred by modern consumers who view self-care as a form of healing.
2. Detoxifying Skincare - Millennials are opting for chemical-free skincare products made with natural detoxifying agents.
3. Personalized Beauty Devices - At-home beauty devices that offer professional treatment results are becoming popular, such as those that utilize pulsing technology.
Industry Implications
1. Skincare - Smaller brands are positioning themselves as therapeutic alternatives to mainstream products, playing upon a growing preference for natural and organic formulas.
2. Beauty and Personal Care - Consumers are seeking out items with properties that will improve their mood and energy levels, such as aromatherapy perfumes.
3. At-home Beauty Devices - The market for at-home beauty devices that offer professional treatment results is growing, such as those that utilize pulsing technology to tighten face muscles.
