Canadian brand Elabloom wants to inspire more mindful skincare practices. Its products are intended to give consumers a spa-like, at-home pampering experience that is chemical-free and won't break the bank.
The brand's 'Ritual' offerings include the Angel Face Ritual, Morning Ritual, Evening Ritual, and Body Bloom Ritual. These collections of products inspire users to turn their skincare routine into a form of mindful ritual practice. The product descriptions suggest being mindful of breath, listening to uplifting music, and envisioning relaxing scenes while using and applying the products.
The brand's YouTube channel also offers tutorials for how to make various scrubs using Elabloom products as ingredients.