Wood-Scented Hand Soaps

This Method Hand Wash Has a Scent That Reminds of Driftwood

Alongside a fresh new range of candles and air fresheners that smell like citrus, pomegranate and apple slices, one of the newest Method hand wash products to be unveiled boasts a driftwood scent. This unexpected hand wash fragrance is meant to remind of the ocean with notes of sea spray, cedar and spice. To go along with the woodsy scent, the bottle's gel formula has a spicy cinnamon-colored tint.

There are dozens of fragrant products that aim to recreate the experience of visiting a seaside beach paradise, but this one avoids the lightness that's typically associated with pleasing summer scents.

Now that there's a market for beer-scented candles and body soaps that smell like wine, consumers are beginning to become a bit more adventurous with household products with unusual scents.

Scented Household Products
Opportunity for creating unconventional scents in household products like hand soaps.
Ocean-themed Fragrances
Opportunity for capturing the essence of the ocean through scented products like hand wash.
Unconventional Scent Combinations
Opportunity for exploring unique scent combinations, like driftwood with sea spray and spice.

Sectors Adopting This

Home Fragrance
Opportunity for creating unique scented products like candles and air fresheners inspired by unconventional fragrances.
Personal Care
Opportunity for developing innovative scent options for personal care products, such as hand wash and body soaps.
Home Goods
Opportunity for introducing unique scent profiles in household products like hand soaps.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 52%
Freshness 8%