Loewe Launches the Special Home Scent Collection of Soaps
Fashion label Loewe continues to drop more scented goods with the new Home Scent collection featuring options of liquid and bar soaps. The capsule features three different scents that are crafted with inspiration from Ancient Greek and Roman practices.
Specifically, the brand nods to the way they drew botanical essence baths in historic times. The focus centers on rejuvenation with the infusion of hydrating elements. This includes ingredients such as jojoba oil, glycerine, and aloe vera. The first scent is Liquorice, which is both sweet and woody in scent. It is followed by Oregano, which has amber and wooden notes elevated with the scents of a Mediterranean herb garden. The last scent is Marihuana, which features herbal notes of the plant.
Image Credit: LOEWE
Specifically, the brand nods to the way they drew botanical essence baths in historic times. The focus centers on rejuvenation with the infusion of hydrating elements. This includes ingredients such as jojoba oil, glycerine, and aloe vera. The first scent is Liquorice, which is both sweet and woody in scent. It is followed by Oregano, which has amber and wooden notes elevated with the scents of a Mediterranean herb garden. The last scent is Marihuana, which features herbal notes of the plant.
Image Credit: LOEWE
Trend Themes
1. Ancient Greek and Roman-inspired Scents - Expanding the trend of Ancient Greek and Roman-inspired products beyond fashion and beauty and incorporating it into the scent and fragrance industry.
2. Infusing Natural Ingredients Into Soap Making - Incorporating natural ingredients such as jojoba oil, glycerine, and aloe vera into soap making to appeal to consumers with a preference for organic and eco-friendly products.
3. Repurposing Botanical Essence for Modern-day Usage - Using botanical essence for modern-day personal hygiene rituals and introducing scents that evoke a sense of history and tradition to the current market.
Industry Implications
1. Personal Care and Beauty - As consumers continue to look for unique scents and naturally-infused products in their personal care and beauty routines, there is a growing opportunity to incorporate Ancient-inspired scents into these industries.
2. Home Fragrance - The trend of infusing history and tradition into home fragrances can lead to the development of scents that evoke a sense of nostalgia or authenticity, opening up opportunities for companies in this industry to explore this trend.
3. Eco-friendly Products and Sustainability - As eco-conscious consumers seek out products made with natural ingredients and materials, the trend of infusing botanical essence and using organic ingredients in soap making can lead to opportunities for companies in the eco-friendly products and sustainability industry to capitalize on this trend.
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