Instead of lending books, Amsterdam's new Lena fashion library allows its members to borrow clothes from its extensive collection of designer apparel. With unlimited access to high quality vintage and new clothing, members to the library can switch up their wardrobe at anytime without ever visiting a store.
Lena was established by four young fashion entrepreneurs who sought to reduce over-consumption of wasteful fast fashion by providing women with unlimited access to an infinite wardrobe of beautiful vintage clothing. For a very affordable monthly price, members receive a personal LENA library card, which allows them to try on and borrow any items in the carefully curated collection of clothing. With each item borrowed, users collect points that can eventually be used to purchase their favorite pieces.
With its mantra of sustainability, the fashion library allows its members to "enjoy the feeling of new but without having to posses everything."