Big Data Pop-Up

Brands highlight product experience with visualizations of reactive data

Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
SCORE 7.7
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138,979 Total Clicks
Mar 15 - May 17
This Quarter and Warm
Featured Examples
Movement-Sensing Pop-Ups - Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
SCORE 8
This Year and Hot 3,129 Clicks Pub: Sep 13, 16
Movement-Sensing Pop-Ups
Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
Kingsmen Projects has introduced smart retail spaces that transform the pop-up marketing experience for both customers and the brands that are revealing their products.  The glass retail... [More]
Emotion-Powered Pop-Up Shops - This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
SCORE 8.8
This Quarter and V. Hot 2,382 Clicks Pub: May 9, 17
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
This past holiday season, eBay opened up the first emotion-powered pop-up in central London. Designed to tackle the stress of Christmas shopping by giving clueless consumers some gift inspiration,... [More]
Virtual Drug Stores - Well.Ca's Virtual Shopping Experience Features Scannable Products
SCORE 6.4
Warm 8,661 Clicks Pub: Jun 4, 15
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company’s virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers... [More]
Heartbeat-Infused DJ Sets - The 3M Science Campaign is Launching at This Year's  SXSW
SCORE 5.8
Warm 1,416 Clicks Pub: Mar 13, 15
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
In order to kick off its new global 3M Science campaign, trusted technology giant 3M is hosting an activity-filled lounge at SXSW 2015 in Austin. The brand’s new campaign is based on the... [More]
Sports Drink Festival Experiences - The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
SCORE 4.9
Average 2,449 Clicks Pub: Mar 14, 16
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
The Gatorade Lab at South by Southwest 2016 is an immersive brand experience that explores the science at the heart of the PepsiCo-owned sports beverage. Supported by the ‘Your Game is Our Lab&#... [More]
Data-Driven Cycling Classes - The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
SCORE 3.8
Mild 836 Clicks Pub: Mar 16, 15
Data-Driven Cycling Classes
The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW
The Pursuit by Equinox is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through retrofitted Schwinn bikes with... [More]
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