Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
Workshop Question - In what creative, and visually pleasing way can your brand present traditional data statistics?
Trend Themes
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Multi-sensory Pop-up Experiences — Using mesmerizing data visualizations to create a unique and engaging experience for customers.
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Data-driven Health Tech — Incorporating real time data gathering into fitness products and services to improve athletic performance.
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Personalized Retail Concept Stores — Using hyper-targeted in-store displays and insights to create a more personalized shopping experience.
Industry Implications
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Retail Industry — Technological advancements are creating new engagement opportunities for brands.
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Health and Fitness Industry — Brands are integrating real-time data gathering to improve athletic performance.
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Pharmaceutical Industry — Virtual shopping experiences and mobile technology are making product purchasing a more streamlined and convenient experience.
7 Featured, 60 Examples:
348,459 Total Clicks
Date Range:
Mar 15 — May 17
Trending:
Warm
Consumer Insight Topics:
