With the anticipated release of the new Apple Watches finally making a debut, liquor brand Jim Beam has put together a parody smartwatch that is in fact a pop-up meta shot glass. The watch is known as the Jim Beam Apple Watch that features a collapsible shooter paired with a green and black colorway.
The watch is designed to serve no functional purpose as a tech or timepiece product, and instead be a purely novelty product. The design replaces the time face with a metallic shot glass that is collapsible and fitted under a lid. When the shot class is needed, it can be rendered to full sized, filled and consumed via the wearer's wrist.
The design offers a satirical marketing method for brands to capitalize the popularity of different industry products.