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Edible Spectacle

Brands engage consumers with pop-ups made from sweets

Implications - As brands look for ways to interact with consumers amid their daily routines, many are launching innovative pop-ups that re-imagine traditional locations made from chocolate and other sweets. An especially good tool for holiday marketing, such pop-ups are ideal for social media sharing and help to re-position a brand as spontaneous and intuitive. This progression is related to the consumer desire for awe-inspiring experiences that serves as an extension of personal brand when shared socially.
Workshop Question — As pop-ups continue to increase consumer engagement, what is one unique aspect you could provide to set yourself apart from other brands?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
248,692 Total Clicks
Date Range:
Dec 15 — Mar 16
Trending:
Warm

Featured Examples

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