Brands engage consumers with pop-ups made from sweets
Implications - As brands look for ways to interact with consumers amid their daily routines, many are launching innovative pop-ups that re-imagine traditional locations made from chocolate and other sweets. An especially good tool for holiday marketing, such pop-ups are ideal for social media sharing and help to re-position a brand as spontaneous and intuitive. This progression is related to the consumer desire for awe-inspiring experiences that serves as an extension of personal brand when shared socially.
Workshop Question - As pop-ups continue to increase consumer engagement, what is one unique aspect you could provide to set yourself apart from other brands?