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Edible Spectacle

Brands engage consumers with pop-ups made from sweets

Implications - As brands look for ways to interact with consumers amid their daily routines, many are launching innovative pop-ups that re-imagine traditional locations made from chocolate and other sweets. An especially good tool for holiday marketing, such pop-ups are ideal for social media sharing and help to re-position a brand as spontaneous and intuitive. This progression is related to the consumer desire for awe-inspiring experiences that serves as an extension of personal brand when shared socially.

SCORE 5.6

Popularity

Activity

Freshness

Megatrends

Patterns

4 Examples, 33 Related: 177,870 Total Clicks

Date Range: Dec 15 - Mar 16

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Food Publicity Stunts Interactive

Featured Examples

Chocolate-Built Pop-Up Bars - The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch

SCORE 7.3

Warm 7,878 Clicks Pub: Mar 23, 16

Chocolate-Built Pop-Up Bars

The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch

The Carlsberg Chocolate bar is a brilliant sweet-toothed brand activation currently happening in London, Hosted at the Truman Brewery in Shoreditch, the unique Easter event follows the brand’s... [More]

Gingerbread House Bank Pop-Ups - This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank

SCORE 5.9

Warm 3,427 Clicks Pub: Dec 21, 15

Gingerbread House Bank Pop-Ups

This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank

This year, PNC Bank decided to celebrate the holidays by doing something that had never before been done by creating a working gingerbread bank branch. In Philadelphia over the weekend of December... [More]

Festive Chocolate-Covered Pop-Ups - The Cadbury Christmas Grotto is Part of Its UK Advent Tour

SCORE 5.2

Warm 10,972 Clicks Pub: Dec 30, 15

Festive Chocolate-Covered Pop-Ups

The Cadbury Christmas Grotto is Part of Its UK Advent Tour

The Cadbury Christmas Grotto was just one stop on the chocolate brand’s secretive advent tour. The Cadbury Festive Joy trucks toured the UK during December 2015 spreading holiday spirit by... [More]

Chcolate Bunny Statue Activations - Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London

SCORE 3.7

Mild 1,795 Clicks Pub: Mar 18, 16

Chcolate Bunny Statue Activations

Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London

Located in London’s Potters Field Park, Dr Oetker devised a delicious and engaging brand activation in the form of a giant chocolate-made edible installation. Made by specialist baker Juliet... [More]