Category
Autos
Racing Homage
Trend cluster
Category
Cognitive
Auto
Automotive start-ups seek to offer more intelligent solutions.
3.4
Trend score
Trend
What is the Cognitive Auto trend?
Cognitive Auto: Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology.
Trend themes
Themes within the Cognitive Auto trend
Three behaviours holding the trend together01
Autonomous Cars
Start-ups and established companies are competing to develop self-driving cars and related products and services, creating new opportunities for businesses to innovate and disrupt the automotive industry.
02
Artificial Intelligence in Auto Insurance
Insurtech companies like Insurify are leveraging AI to make recommendations for car insurance coverage, creating new ways for businesses to improve the insurance industry.
03
Cognitive Automotive Technology
Companies like Capio are using advanced speech recognition technology and deep learning to create vehicles that can interact with humans in more natural, intuitive ways, opening up new possibilities for businesses to enhance automotive features and services.
Industry implications
What the Cognitive Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry is being disrupted by new companies developing autonomous driving technology and innovative products and services.
For
Insurance Industry
Insurtech companies are transforming the insurance industry with new technologies like AI and automation.
For
Speech Recognition Industry
Speech recognition companies like Capio have the potential to revolutionize not only the automotive industry, but also other industries like call centers, robotics and home automation.
Workshop question
Brainstorm ways in which your brand could implement cognitive technology to smooth out the consumer experience.
Trend signals
Trend signals for Cognitive Auto
Trend score 3.4 out of 10, from popularity 58%, activity 36%, freshness 8%.
Popularity58%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cognitive Auto trend
4 featured examples from Mar 11 to Mar 17, 2016CategoryAutos
Autonomous Auto Start-Ups
Automotive Start-Up 'Comma' is on a Mission to Beat Google and Tesla
The automotive industry is being disrupted by start-ups like Comma, creating opportunities for innovation in autonomous vehicles and related technology.
CategoryAutos
AI Auto Insurance Platforms
Insurify Uses Artificial Intelligence to Suggest Coverage Plans
Insurify is an example of an insurtech company that leverages AI to disrupt the traditional car insurance industry.
CategoryAutos
Cognitive Car Safety Systems
Autonomous Driving Start-Up NAUTO Offers After-Market Solutions
Disruptive innovation opportunity: Create new business models by offering after-market safety systems and services.
CategoryAutos
Cognitive Learning Automotives
Capio Enhances Vehicles with Intuitive Speech Recognition
Capio's technology can disrupt the way humans interact with cars, ushering an era of intuitive and personalized driving experiences.
