Virtual Imagination

Pop culture entertainment is adapted for a hands-on consumer

Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
65,837 Total Clicks
Jan 16 - May 17
This Quarter and Mild
Featured Examples
Virtual Reality Sci-Fi Cartoons - Rick and Morty: Virtual Rick-ality Offers a Deep Dive in the Show
SCORE 7.1
This Quarter and Warm 773 Clicks Pub: Apr 21, 17
Virtual Reality Sci-Fi Cartoons
Rick and Morty: Virtual Rick-ality Offers a Deep Dive in the Show
For those who enjoy the off-the-wall, sometimes goofily mirthful and sometimes deeply disturbing humor of the Adult Swim series ‘Rick and Morty,’ ‘Rick and Morty: Virtual Rick-ality&... [More]
In-Theater VR Games - Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
SCORE 7.6
This Quarter and Hot 345 Clicks Pub: May 11, 17
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
For the launch of Ridley Scott’s newest film, ‘Alien: Covenant,’ Twentieth Century Fox and Regal Cinemas are offering a unique virtual reality experience that takes fans into the... [More]
VR Roller Coasters - This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
SCORE 4.5
Average 918 Clicks Pub: Mar 24, 16
VR Roller Coasters
This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
A number of Six Flags locations recently equipped their Superman-themed coasters with VR headsets to give riders a whole new amusement park experience. Instead of simply travelling through the sky... [More]
AR Superhero Displays - This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
SCORE 2.2
Untested 215 Clicks Pub: Jan 11, 16
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Vox Cinemas movie theater in Dubai is currently hosting an augmented reality mall experience that transforms shoppers into characters from director Zach Snyder’s upcoming ‘Batman vs.... [More]
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