Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Imagination
Pop culture entertainment is adapted for a hands-on consumer.
3.5
Trend score
Trend
What is the Virtual Imagination trend?
Virtual Imagination: Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers.
Trend themes
Themes within the Virtual Imagination trend
Three behaviours holding the trend together01
VR-based Entertainment
Consumers demand for a more immersive and interactive form of entertainment, which is fulfilled by VR-based technologies.
02
AR/VR-based Marketing
Marketers utilize AR/VR-based experiences to provide consumers with memorable, unique, and sensory shopping experiences that features their favourite superheroes and characters.
03
In-Theater VR Experience
Regal Cinemas provides consumers with an in-theater VR experience, transporting them to the world of their favorite films using Oculus Rift demo kiosks.
Industry implications
What the Virtual Imagination trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
VR based technology and immersive multi-sensory campaigns has the potential to revolutionize the entertainment industry and provide consumers with a new form of storytelling that is interactive and engaging.
For
Marketing Industry
The utilization of AR/VR-based marketing campaigns has the ability to create a unique and immersive experience for shoppers and may disrupt traditional forms of advertising and promotion.
For
Technology Industry
The development of high-quality VR/AR technologies such as the Oculus Rift and Samsung Gear VR provides the foundation for creating a new form of interactive and immersive experience for both consumers and business professionals alike.
Workshop question
Where can you incorporate more active participation from your consumer demographic?
Trend signals
Trend signals for Virtual Imagination
Trend score 3.5 out of 10, from popularity 57%, activity 39%, freshness 8%.
Popularity57%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Imagination trend
4 featured examples from Jan 11, 2016 to May 11, 2017CategoryTech
Virtual Reality Sci-Fi Cartoons
Rick and Morty: Virtual Rick-ality Offers a Deep Dive in the Show
The success of Virtual Rick-ality highlights the potential for video game developers to partner with popular television shows to create immersive, cross-media experiences.
CategoryTech
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
The 'Alien: Covenant In Utero' VR game presents an opportunity for film exhibition companies to enhance the movie-watching experience and attract a wider audience segment.
CategoryMarketing
VR Roller Coasters
This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
Theme Parks can utilize VR technology to enhance the rider's experience by providing them with the option to experience an immersive experience in different fantasy worlds.
CategoryMarketing
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
The entertainment industry can utilize augmented reality mall experiences to enhance audience engagement and promote movies, creating a more immersive experience for viewers.
