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Brand Takeover

Brands take up temporary residence in traditional retail settings

Implications - As brands look for new ways to excite consumers within the brick-and-mortar realm, many are emerging with immersive events that involve temporary residencies. Whether organized around a specific product launch or in celebration of a brand milestone, such brand "takeovers" deliver a memorable experience for consumers that both serve as important brand touchpoints, as well as creates the illusion of urgency due to the time-sensitive nature of the event. This shift speaks to the consumer desire to interact with brands in meaningful and truly surprising ways.
Workshop Question - If you were to do a brand takeover, would it be for a product launch or a milestone? How would you make it memorable for the consumer?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
446,871 Total Clicks
Date Range:
Dec 15 — May 16
Trending:
Warm

Featured Examples

Celebratory Sneaker Shop Takeovers
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
The Livestock Nike Air Max Day takeover is an immersive experience that sees the sneaker boutique transformed into an Air Max factory. The festive takeover at the Canadian sneaker retailer’s... MORE
Exclusive Footwear Pop-Ups
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
The second floor of Toronto sneaker boutique Exclucity is now being used as an Adidas pop-up store. The temporary retail space serves as a destination for consumers to discover new releases from the... MORE
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Event planning trio The Hedonist Project partnered with spirits giant Diageo to create an immersive winter-inspired whiskey bar in Leeds. Officially titled ‘The Liquor Store & Whisky... MORE
Tech Birthday Pop-Up Exhibits
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
In order to celebrate the Sony’s 70th anniversary and the 50th anniversary of the Sony building in Tokyo, the temporary retail space located the building’s underground parking lot, the... MORE
Branded Emoji-Themed Pop-Ups
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
Pepsi recently teamed up with the New York City concept store ‘STORY’ to create a showcase for its custom ‘PepsiMojis.’ Designed to bring Pepsi’s new campaign to life,... MORE
Comic Hero Tattoo Parlors
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... MORE
Seasonal Pop-Up Bars
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Behind the Wood is a beverage consulting company that will be temporarily taking up residence at Italian eatery Venturo for a pop-up summer bar each weekend. Venturo is located in an are that’... MORE

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