Category
Autos
Racing Homage
Trend cluster
Category
Connected
Auto
Auto brands seek to provide a more intelligent experience.
3.3
Trend score
Trend
What is the Connected Auto trend?
Connected Auto: As urbanization continues to affect the landscape of mobility, auto manufacturers are focusing on enhancing the connectivity of their vehicles. This means not only delivering streamlined, integrated solutions, but doing so as intelligently as possible. In an age of autonomous technology, vehicles and devices that are as cognizant as possible will have a better chance at reaching consumers on both a functional and emotional level.
Trend themes
Themes within the Connected Auto trend
Three behaviours holding the trend together01
Connected Vehicles
Auto manufacturers are enhancing vehicle connectivity, which is leading to a more intelligent driving experience.
02
Integrating AR Technology
Auto manufacturers are developing augmented reality displays replacing traditional dashboards.
03
Machine Learning Speech Recognition
Startups are harnessing the power of machine learning and speech recognition to develop smart, intuitive devices for connected vehicles.
Industry implications
What the Connected Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Connected vehicles is transforming the driving experience and auto technology industry.
For
Software Industry
Connected vehicles and integrated AR technology present software companies with the opportunity of developing automotive software applications.
For
IoT Industry
Connected vehicles constantly generate data that can be shared by IoT devices to analyze driving patterns, inform congestion charging initiatives and safety regulations.
Workshop question
How is your industry adapting to the rapid rate of change brought on by the advent of AI?
Trend signals
Trend signals for Connected Auto
Trend score 3.3 out of 10, from popularity 45%, activity 47%, freshness 8%.
Popularity45%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Auto trend
6 featured examples from Mar 19, 2015 to Oct 26, 2016CategoryAutos
Thunderous Luxury Cars
The Aston Martin Thunderbolt Blends Luxury and Performance
Automakers can explore the creation of limited-edition luxury vehicles that showcase innovative designs and features.
CategoryAutos
AR-Display Concept Cars
The BMW Vision Next 100 Boasts a Futuristic Windshield
The automotive industry can leverage the augmented reality display concept to create new and immersive driving experiences for customers.
CategoryAutos
Connected Luxury Cars
The New BMW Connected Feature Will Connect Cars to Amazon Echo's Alexa
The integration of voice-activated virtual assistants in luxury cars like BMW opens up new avenues for innovation in the automotive industry, allowing for enhanced connectivity an…
CategoryAutos
Wearable-Connected Auto Software
High Mobility is an Auto Startup Enabling Entirely Connected Cars
High Mobility's wearable-connected auto software is disrupting the traditional concept of automobiles as purely physical machines.
CategoryAutos
Supercomputer Vehicle Interfaces
GM's 'OnStar Go' System will Incorporate IBM's Watson
The transportation space as a whole, including cars, trains, and busses, can benefit from personalized experiences and more robust data insights.
CategoryAutos
Cognitive Learning Automotives
Capio Enhances Vehicles with Intuitive Speech Recognition
Capio's technology can disrupt the way humans interact with cars, ushering an era of intuitive and personalized driving experiences.
