A new collaborative Ford Bridj initiative will bring data-driven transit to Kansas City. Legendary American automaker Ford recently announced the partnership with data-driven pop-up bus service Bridj and the Kansas City Area Transportation Authority in order to bring alternative transit options to Kansas City.
The innovative partnership proves that large, well-established brands still have the opportunity to incorporate aspects of the sharing economy into their pre-existing business offerings. The project will first work to satisfy regions of the Kansas City Area currently underserved by the official transit system, as gleaned from the data collected by the platform.
As public institutions struggle to budget much-needed investment in city services, brands have the opportunity to step up and contribute in often surprising ways.