Chances are that the Christmas catalogs you're browsing don't contain anything like the Aston Martin Neiman Marcus. The luxury department store has teamed up with the British automaker to create a special edition Volante Volante reportedly inspired by the Prince of Wales' DB6 Volante. The Neiman Marcus Volante Vanquish is likely to steal the show when it graces the store's Christmas catalog.
The Aston Martin Neiman Marcus features an exclusive paint job and an interior covered in leather and Walnut wood. The whole package costs $46,505 more than a standard Vanquish Volante, bringing the total price to $344,500. Only 10 units will be made, and Aston Martin has already started taking orders. The Aston Martin Neiman Marcus is set to make its debut at the 2013 Los Angeles Auto Show.
Why This Trend Is Growing
- Luxury Christmas Catalog Cars
- Disruptive innovation opportunity: Creating exclusive, limited-edition vehicles for high-end holiday catalogs.
- Special Edition Collaborations
- Disruptive innovation opportunity: Partnering with luxury brands to create unique, co-branded products that appeal to affluent consumers.
- Premium Upgrades
- Disruptive innovation opportunity: Offering customized features and materials to elevate the luxury car experience and justify higher price points.
Industries Being Reshaped
- Luxury Automotive
- Disruptive innovation opportunity: Designing and manufacturing high-quality, exclusive vehicles for the affluent market segment.
- Luxury Retail
- Disruptive innovation opportunity: Collaborating with luxury automakers to showcase and sell unique, limited-edition cars in upscale retail environments.
- Automotive Accessories
- Disruptive innovation opportunity: Developing premium aftermarket accessories and customization options specifically tailored for luxury car owners.
