Morris the Cat, the 9 Lives mascot, appears in a hilarious interactive cat video ahead of his appearance at the Mashable House at SXSW 2015. The video, titled 'Cat's Eye View,' takes the viewer through a series of trials and tribulations of Morris the Cat at home while trying on a Google Glass-inspired wearable technology glasses.
In 'Cat's Eye View,' Morris the Cat plays a video game, books a haircut and generally goes about his day. The interactive video also includes an outtakes reel.
Morris the Cat's appearance is one of many interactive and playful events being hosted at Mashable House during SXSW 2015. The Mashable House will also play host to an emoji temporary tattoo booth from the folks at Tattly.
What's Driving This Trend
- Interactive Videos
- Opportunity for brands to create engaging and immersive video experiences.
- Wearable Technology
- Potential to develop innovative wearable devices for pets.
- Emoji Tattoos
- Emerging trend of temporary tattoos that incorporate popular emojis.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Creating interactive video ads that captivate viewers.
- Pet Products
- Disruptive innovation opportunity: Designing wearable technology specifically for pets.
- Fashion
- Disruptive innovation opportunity: Incorporating popular emojis into temporary tattoo designs.
