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Mainstream Hydroponics

Consumers' familiarity with urban farming tech influences expectations

Implications - Given the pace of technological innovation in the hydroponics field, the previously inaccessible concept is quickly becoming more affordable. The proliferation of hydroponic systems eliminates numerous barriers to individuals and businesses growing their own produce indoors in limited space -- capabilities that consumers expect brands to take advantage of. This shift speaks not just to a growing expectation for tech integration, but to consumers' expectations in CSR; more specifically, the role of brands and technology in eliminating food deserts.

Workshop Question - In what areas is your consumer looking to be empowered and self-sufficient?

SCORE 6.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 409,878 Total Clicks

Date Range: Sep 15 - Oct 17

Trending: Hot

Consumer Insight Topics: Tech Lifestyle Food Health Eco

Featured Examples

Sustainable Aquaponic Urban Gardens - This Urban Farm Uses Fish Waste to Fertilize Plants

SCORE 7.2

Warm 11,017 Clicks Pub: Dec 21, 15

Sustainable Aquaponic Urban Gardens

This Urban Farm Uses Fish Waste to Fertilize Plants

‘The Growing Experience’ is an innovative urban farm that uses fish waste to fertilize crops. In light of California’s ongoing drought, many farmers are looking for new ways to... [More]

Self-Sustaining Grocery Hydroponics - The World's First In-Store Farm Has Opened in Berlin

SCORE 6.7

Warm 11,387 Clicks Pub: Mar 22, 16

Self-Sustaining Grocery Hydroponics

The World's First In-Store Farm Has Opened in Berlin

German retailer METRO has launched the first in-store farm concept inside one of the brand’s stores in Berlin. Located inside the METRO location in Berlin’s Friedrichshain neighborhood,... [More]

Kitchen Vegetable Gardens - The Tregren T-Series Lets Consumers Grow Fresh Vegetables at Home

SCORE 6.8

Warm 4,600 Clicks Pub: Apr 14, 17

Kitchen Vegetable Gardens

The Tregren T-Series Lets Consumers Grow Fresh Vegetables at Home

The farm to table movement recognizes the importance of eating locally, both for sustainability and for freshness, but the Tegren T-Series takes farm to table to the next level: table to table. The... [More]

Fish-Fed Rooftop Gardens - This Aquaponic Greenhouse is Located on Top of a Metalworking Shop

SCORE 6.3

Warm 4,783 Clicks Pub: Sep 6, 15

Fish-Fed Rooftop Gardens

This Aquaponic Greenhouse is Located on Top of a Metalworking Shop

‘Edenworks’ is a New York-based startup that is running a self-sufficient aquaponic greenhouse on top of a local metalworking shop. In countries around the world, many people have turned... [More]

Simplified Urban Farms - EkoFarmer Allows for Small-Scale Urban Farms to Grow Nearly Anywhere

SCORE 5

Warm 1,440 Clicks Pub: Jun 26, 17

Simplified Urban Farms

EkoFarmer Allows for Small-Scale Urban Farms to Grow Nearly Anywhere

Having access to freshly grown fruits and vegetables is a luxury provided to few, prompting the team at Exsilio Oy to design EkoFARMER—a module that makes urban farms accessible to all. A... [More]

Rooftop Grocer Gardens - The Grocery Store IGA Has Introduced a Rooftop Garden

SCORE 5.6

Warm 2,536 Clicks Pub: Oct 5, 17

Rooftop Grocer Gardens

The Grocery Store IGA Has Introduced a Rooftop Garden

IGA, a U.S. grocery store chain that operates around the world, recently announced that its St. Laurent Montreal location will feature an urban garden on its rooftop. The rooftop garden will grow... [More]