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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Mainstream Hydroponics

Consumers' familiarity with urban farming tech influences expectations

Implications - Given the pace of technological innovation in the hydroponics field, the previously inaccessible concept is quickly becoming more affordable. The proliferation of hydroponic systems eliminates numerous barriers to individuals and businesses growing their own produce indoors in limited space -- capabilities that consumers expect brands to take advantage of. This shift speaks not just to a growing expectation for tech integration, but to consumers' expectations in CSR; more specifically, the role of brands and technology in eliminating food deserts.
Workshop Question — In what areas is your consumer looking to be empowered and self-sufficient?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
487,720 Total Clicks
Date Range:
Sep 15 — Oct 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Sustainable Aquaponic Urban Gardens
Sustainable Aquaponic Urban Gardens
This Urban Farm Uses Fish Waste to Fertilize Plants
‘The Growing Experience’ is an innovative urban farm that uses fish waste to fertilize crops. In light of California’s ongoing drought, many farmers are looking for new ways to... MORE
Self-Sustaining Grocery Hydroponics
Self-Sustaining Grocery Hydroponics
The World's First In-Store Farm Has Opened in Berlin
German retailer METRO has launched the first in-store farm concept inside one of the brand’s stores in Berlin. Located inside the METRO location in Berlin’s Friedrichshain neighborhood,... MORE
Kitchen Vegetable Gardens
Kitchen Vegetable Gardens
The Tregren T-Series Lets Consumers Grow Fresh Vegetables at Home
The farm to table movement recognizes the importance of eating locally, both for sustainability and for freshness, but the Tegren T-Series takes farm to table to the next level: table to table. The... MORE
Fish-Fed Rooftop Gardens
Fish-Fed Rooftop Gardens
This Aquaponic Greenhouse is Located on Top of a Metalworking Shop
‘Edenworks’ is a New York-based startup that is running a self-sufficient aquaponic greenhouse on top of a local metalworking shop. In countries around the world, many people have turned... MORE
Simplified Urban Farms
Simplified Urban Farms
EkoFarmer Allows for Small-Scale Urban Farms to Grow Nearly Anywhere
Having access to freshly grown fruits and vegetables is a luxury provided to few, prompting the team at Exsilio Oy to design EkoFARMER—a module that makes urban farms accessible to all. A... MORE
Rooftop Grocer Gardens
Rooftop Grocer Gardens
The Grocery Store IGA Has Introduced a Rooftop Garden
IGA, a U.S. grocery store chain that operates around the world, recently announced that its St. Laurent Montreal location will feature an urban garden on its rooftop. The rooftop garden will grow... MORE
Crowdplanted Vineyard Projects
Crowdplanted Vineyard Projects
The Urban Vineyard Project Wants to Be the Biggest In the World
Most vineyards are located far away from bustling cities, but the Urban Vineyard Project is being “crowd-planted” across Sydney, Australia. The inclusive farming project is encouraging... MORE
play_circle_filled Farm-Integrated Buildings
Farm-Integrated Buildings
Plantagon's World Food Building Has a 60-Meter Vertical Urban Farm
A Swedish architecture company plans to construct a 60-meter high office tower that also functions as a vertical farm, calling the project ‘Plantagon’s World Food Building.’ The... MORE

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