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Dessert-Inspired Nut Mixes

Planters' 'Dessert-Inspired Mixes' Sweeten Up Mixed Nuts

— November 21, 2016 — Lifestyle
Mixed nut flavors often tend toward sweetness, but Planters' new 'Dessert-Inspired Mixes' are turning sweetened mixed nuts into a series of entirely unique flavor profiles. As the name suggests, the Dessert-Inspired Mixes are all based on popular and decadent treats, while still including combinations of Planters nuts.

There are four flavors in Planters series. The Banana Sundae mix includes honey roasted, chocolate candy-, vanilla yogurt-, and strawberry yogurt-covered peanuts with banana chips. The Chocolate Peanut Butter Brownie mix comes with peanut butter candy-covered peanuts, cocoa peanuts and peanut butter candies. For a less decadent option, the Oatmeal Raisin Cookie mix includes cinnamon toasted almonds, pecans, and raisins. Those looking to go all out for a dessert flavor can go with the Turtle Sundae, which has chocolate and caramel bits in it.
Trend Themes
1. Dessert-inspired Nuts - Brands can explore new flavor profiles by incorporating dessert-inspired flavors into their nut mixes
2. Innovative Nut Blends - There is an opportunity for companies to create unique blends of nuts with different flavor profiles to stand out in a competitive market
3. Health-conscious Desserts - As consumers seek healthier indulgences, there is potential for plant-based and whole food ingredient nut mixes to tap into the dessert category
Industry Implications
1. Snack Foods - Companies can innovate within the snack foods industry by introducing dessert-inspired nut mixes that offer a unique indulgent experience
2. Food Retail - Grocery retailers can expand their nut product offerings by featuring new dessert-inspired nut mixes that appeal to consumers' sweet tooth and desire for novelty
3. Health Foods - Health and wellness food brands can leverage the trend of dessert-inspired nut mixes by offering innovative and healthier versions that cater to their target market
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