The cereal brand Cinnamon Toast Crunch has been behind a few bizarre advertising campaigns in the past. With its latest campaign, Cinnamon Toast Crunch attaches a cereal bowl to a hoverboard with 'Breakfast in the Fast Lane.' The company claims that it's "the most innovative way to get where you’re going without skipping breakfast. Part bowl, part board, it’s the greatest way to eat Cinnamon Toast Crunch on two wheels."
The commercial follows different riders aboard the 'Cinnamon Toast Cruiser,' drawing in looks from amazed passersby. Although the novelty devices are not available to the public, Cinnamon Toast Crunch constructs hoverbaord stations promoting the absurd idea, which works to lead consumers to spread word of the brand's tactics through social media.