Currently located in London's Shoreditch neighborhood, Little Nan's Cocktail Den is an ever-evolving pop-up bar that is continually changing concepts and locations. Currently a by-appointment bar offering two-hour time slots of unlimited teapots of cocktails in a quirky assortment of mismatched cups and saucers.
The intimate space holds just over 30 people and includes a kitschy decor with plenty of vintage royal memorabilia. In addition to bottomless cocktails, tickets for Little Nan's currently include the choice of popcorn and pic n mix. Beers and ciders are also available at Little Nan's.
The unique roaming concept bar is a dynamic approach to event marketing that capitalizes on the modern consumer's pursuit of experiences and exclusivity. Little Nan's is also available for tea party bookings during off hours.
Why This Trend Is Growing
- Pop-up Bars
- The concept of ever-changing, themed pop-up bars could be expanded to other cities and could incorporate new, exciting themes.
- Unlimited Time Slots
- Offering unlimited time slots for customers to enjoy bottomless cocktails could appeal to younger generations who are looking for unique experiences.
- Kitschy Decor
- Incorporating vintage or kitschy decor could attract customers who are looking for an aesthetic and Instagrammable experience.
Industries Being Reshaped
- Hospitality
- The hospitality industry could benefit from incorporating ever-changing, themed pop-up bars in addition to traditional bars and restaurants.
- Event Marketing
- The event marketing industry could consider implementing pop-up bars as part of experiential marketing campaigns to attract a younger demographic.
- Food and Beverage
- The food and beverage industry could expand the concept of tea-party bookings and incorporate unique themes that appeal to customers seeking eccentric experiences.
