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Activated Festival

Creative brand activations delight attendees of music festivals

Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences.
Workshop Question — What's an example of an event where your brand's presence would be well-suited? How could your brand's presence up-level attendees' experience of that event?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
903,729 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Hot

Featured Examples

Luxe Sparkling Water Popups
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
This year, Osheaga was filled with some amazing activations for its music festival goers and the Perrier Greenhouse was one of the standout installations. An escape within an escape, it provided... MORE
Sensorial Festival Activations
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
The Moretti Gran Tour 2017 was hosted at the British Summer Time Festival in London’s Hyde Park. The second year of the activation, the Moretti Gran Tour 2017 also visited Leeds and Edinburgh,... MORE
Complimentary Festival Makeovers
Complimentary Festival Makeovers
The 2017 Sephora Coachella Activation Offered Various Services
The 2017 Sephora Coachella pop-up was an immersive beauty experience offering attendees of the Palm Springs-based music festival various complimentary services. The perfect brand activation... MORE
Luxurious Music Festival Accommodations
Luxurious Music Festival Accommodations
Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
This year, England’s Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at music festivals,... MORE
Festival Gin Pop-Ups
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
The NorthSide Festival’s Spirit of Njord pop-up bar boasts an exotic interior, created by the KRADS design team. The temporary lounge was set up in honor of the one day music event and... MORE
Festival Yogurt Shops
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... MORE
Golf-Inspired Liqueur Pop-Ups
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
The mini golf-inspired Southern Comfort activation was a monstrously successful interactive pop-up run by the brand at several music festivals across the UK over the course of summer 2015. The custom-... MORE
play_circle_filled Snack-Dispensing Arcade Machines
Snack-Dispensing Arcade Machines
SNACKADE Offers a "Playable Food Delivery" Experience
SNACKADE combines snacks and arcade gaming to produce what it calls a “snack-dispensing video game arcade machine”—meaning that any snacks collected by the player in-game are also... MORE

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