Activated Festival

Creative brand activations delight attendees of music festivals

Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences.
SCORE 6.6
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Activity
Freshness
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307,640 Total Clicks
Aug 15 - Jul 17
This Year and Hot
Featured Examples
Luxe Sparkling Water Popups - Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
SCORE 6.8
Warm 20,342 Clicks Pub: Aug 15, 15
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
This year, Osheaga was filled with some amazing activations for its music festival goers and the Perrier Greenhouse was one of the standout installations. An escape within an escape, it provided... [More]
Sensorial Festival Activations - The British Summer Time Festival Hosted the Moretti Gran 2017
SCORE 7.3
This Year and Warm 5,000 Clicks Pub: Jul 17, 17
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
The Moretti Gran Tour 2017 was hosted at the British Summer Time Festival in London’s Hyde Park. The second year of the activation, the Moretti Gran Tour 2017 also visited Leeds and Edinburgh,... [More]
Complimentary Festival Makeovers - The 2017 Sephora Coachella Activation Offered Various Services
SCORE 7.2
This Year and Warm 2,219 Clicks Pub: Jun 22, 17
Complimentary Festival Makeovers
The 2017 Sephora Coachella Activation Offered Various Services
The 2017 Sephora Coachella pop-up was an immersive beauty experience offering attendees of the Palm Springs-based music festival various complimentary services. The perfect brand activation... [More]
Luxurious Music Festival Accommodations - Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
SCORE 6.2
Warm 3,206 Clicks Pub: Aug 12, 16
Luxurious Music Festival Accommodations
Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
This year, England’s Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at music festivals,... [More]
Festival Gin Pop-Ups - KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
SCORE 4.1
Average 4,585 Clicks Pub: Jan 27, 16
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
The NorthSide Festival’s Spirit of Njord pop-up bar boasts an exotic interior, created by the KRADS design team. The temporary lounge was set up in honor of the one day music event and... [More]
Festival Yogurt Shops - Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
SCORE 3.3
Mild 2,592 Clicks Pub: Sep 11, 15
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... [More]
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