Creative brand activations delight attendees of music festivals
Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences.
Workshop Question — What's an example of an event where your brand's presence would be well-suited? How could your brand's presence up-level attendees' experience of that event?