Connectivity moves beyond WiFi to provide streamlined accessibility
Implications - Moving beyond a simple WiFi connection, players in the automobile industry are turning to additional connectivity options for heightened tech integration. Allowing for streamlined communication between cars, integrated payment systems and smart driving capabilities, auto companies and start-ups are seeking to not only heighten tech accessibility in-car, but also provide an all-around streamlined experience for the driver.
Workshop Question - How could you integrate technology to provide a more streamlined experience for your consumers?
Trend Themes
1. Advanced Automobile Connectivity - Auto companies and start-ups are exploring additional connectivity options such as integrated payment systems and smart driving capabilities for a seamless tech experience in the car.
2. Streamlined Automobile Services - Startups like Carpathy are disrupting the automobile service marketplace by adding refinement and standardization through technology for a hassle-free experience.
3. Wearable-connected Auto Software - Innovative startups like High Mobility are enabling a completely connected driving experience through wearable-connected auto software, integrating gadgets like FitBit to provide haptic feedback to drivers.
Industry Implications
1. Automobile - The automobile industry is introducing advanced connectivity options and services to meet the increasing demands of modern-day consumers.
2. Technology - Technology continues to revolutionize automobile connectivity, offering innovative solutions and disruption to the industry.
3. Startup - Startups are providing refined and specialized services, disrupting the traditional automobile service model and integrating technology for a seamless experience.
