Category
Lifestyle
Assisted Choices
Trend cluster
Category
Free-From
Indulgence
With the rise of niche diets, even indulgent foods get an overhaul.
2.4
Trend score
Trend
What is the Free-From Indulgence trend?
Free-From Indulgence: Catering to those who are more particular about their diets, more and more traditionally meat and dairy-based recipes are seeing a shift in ingredients. Allowing consumers to indulge in familiar foods without breaking their approach or commitment to their well-being, this shift reflects an openness to modified approaches to popular dishes.
Trend themes
Themes within the Free-From Indulgence trend
Three behaviours holding the trend together01
Alternative Ingredients
Increasing numbers of meat and dairy-based recipes are seeing a shift in ingredients to cater to those who are more particular about their diets, allowing consumers to indulge in familiar foods without breaking their approach or commitment to their well-being.
02
Plant-Based Foods
There has been a surge in plant-based eating, reflected in the rise of pizza parlours and offerings in traditional outlets, from vegan-friendly pizzas to meatless pizza pockets.
03
Gluten-Free Options
There has been a rising consumer demand for gluten-free options, with more pizza crusts being made with polenta, sweet potato, and other non-wheat ingredients.
Industry implications
What the Free-From Indulgence trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry has been influenced by increased consumer demand for healthier and alternative ingredient pizzas, leading to plant-based options, gluten-free offerings and more.
For
Health & Wellness
The health and wellness industry has been impacted by the trend towards healthier, more wholesome pizza options, and has introduced new options catering to people with dietary restrictions.
For
Hospitality
The hospitality industry has had to adapt to the increasing consumer demand for alternative-ingredient pizzas and include options for consumers with dietary preferences and restrictions.
Workshop question
Instead of adding benefits to your offerings, what aspect could you remove to improve consumer perception?
Trend signals
Trend signals for Free-From Indulgence
Trend score 2.4 out of 10, from popularity 31%, activity 35%, freshness 8%.
Popularity31%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Free-From Indulgence trend
9 featured examples from May 13, 2015 to Aug 1, 2017CategoryLifestyle
Healthy Almond Pizzas
Cookie and Kate's Almond and Broccolini Pizza Recipe is Nutty and Green
The incorporation of unusual toppings and healthier ingredients presents an opportunity for disruptive innovation in the pizza industry
CategoryLifestyle
Polenta Pizza Crusts
This Vegan Pizza Recipe Replaces Gluten With Cornmeal
Disruptive innovation opportunity: Develop a range of vegan food products, including pizza, to cater to the growing vegan market segment.
CategoryLifestyle
Plant-Based Pizza Parlours
Virtuous Pie Offers Vegan Pies and Ice Creams Made With Nut Blends
The food and beverage industry can benefit from incorporating more plant-based options, such as Virtuous Pie's nut-based pizzas, into their menus to capture the growing demand for…
CategoryLifestyle
Rainbow Veggie Pizzas
This Flatbread Veggie Pizza Exhibits an Explosion of Colorful Ingredients
Restaurants and food companies should explore new and unique ways to incorporate fruits and vegetables into their menus and make dishes look more colorful and visually appealing.
CategoryLifestyle
Meatless Pepperoni Pizza Pockets
Gardein's Kosher Pizza Pockets Are Free of Meat and GMOs
The plant-based meat alternatives trend presents disruptive innovation opportunities within the plant-based food industry.
CategoryLifestyle
Plant-Based Pizzerias
'00 + Co' Will Exclusively Serve Vegan Pizzas in NYC
An industry that can explore new plant-based pizza concepts and recipes to cater to the vegan market.
CategoryLifestyle
Vegan-Friendly Pizzas
Daiya's 'Supreme' Pizza is Topped with Non-Dairy Cheese and Mock Meat
Developing vegan-friendly frozen pizzas aligns with the growing demand for plant-based foods and attracts consumers seeking healthier, ethical food options.
CategoryLifestyle
Overloaded Vegan Pizzas
This Apiecalypse Now! Pizza is Made with Five Kinds of Mock Meat Products
Plant-based diets are driving innovation in the food and beverage industry with new products, packaging and sustainability features.
CategoryLifestyle
Sweet Potato Pizza Crusts
The Big Man's World's Three Ingredient Pizza Crust Recipe is Gluten-Free
There is an opportunity for the food industry to cater to growing demand for gluten-free and alternative pizza crusts, creating new product lines and revenue streams.
