Matthew Kenny is known as a masterful vegan chef behind Plant Food + Wine in California—and soon, he will also be known as the force that brought the world many vegan pizzas through a new concept called '00 + Co.'
00 + Co is set to open in New York City's East Village, featuring a menu of wood-fired, vegetable-based pizzas. As far as how the vegan adaptations will be prepared, the pizzas will be topped with a variety of nut-based cheeses, pestos and an assortment of other vegan-friendly condiments that remind of pizza's indulgent Italian roots. The double zero in the eatery concept's name is meant to allude to the fine Italian-inspired flour that's used in the pizzeria's dishes.
While there has been a surge in mock meat products for vegans and vegetarians in the past few years, consumers seem to be favoring a return to simplicity and ingredients purely from the earth.
What Makes This Trend Stand Out
- Plant-based Pizzerias
- Opportunity for plant-based pizzerias to cater to the growing demand for vegan-friendly options.
- '00 + Co'
- Launching a new concept in NYC that exclusively serves vegan pizzas using nut-based cheeses and pestos.
- Return to Simplicity
- Consumers are favoring ingredients purely from the earth in their plant-based food choices.
Sectors Adopting This
- Food and Beverage
- An industry that can explore new plant-based pizza concepts and recipes to cater to the vegan market.
- Hospitality
- Opportunity for vegan pizzerias to create unique dining experiences for customers seeking plant-based options.
- Health and Wellness
- Growing demand for vegan and plant-based options reflects the increasing emphasis on health and well-being.
