'00 + Co' Will Exclusively Serve Vegan Pizzas in NYC
Laura McQuarrie — January 6, 2016 — Lifestyle
References: matthewkenneycuisine & vegnews
Matthew Kenny is known as a masterful vegan chef behind Plant Food + Wine in California—and soon, he will also be known as the force that brought the world many vegan pizzas through a new concept called '00 + Co.'
00 + Co is set to open in New York City's East Village, featuring a menu of wood-fired, vegetable-based pizzas. As far as how the vegan adaptations will be prepared, the pizzas will be topped with a variety of nut-based cheeses, pestos and an assortment of other vegan-friendly condiments that remind of pizza's indulgent Italian roots. The double zero in the eatery concept's name is meant to allude to the fine Italian-inspired flour that's used in the pizzeria's dishes.
While there has been a surge in mock meat products for vegans and vegetarians in the past few years, consumers seem to be favoring a return to simplicity and ingredients purely from the earth.
00 + Co is set to open in New York City's East Village, featuring a menu of wood-fired, vegetable-based pizzas. As far as how the vegan adaptations will be prepared, the pizzas will be topped with a variety of nut-based cheeses, pestos and an assortment of other vegan-friendly condiments that remind of pizza's indulgent Italian roots. The double zero in the eatery concept's name is meant to allude to the fine Italian-inspired flour that's used in the pizzeria's dishes.
While there has been a surge in mock meat products for vegans and vegetarians in the past few years, consumers seem to be favoring a return to simplicity and ingredients purely from the earth.
Trend Themes
1. Plant-based Pizzerias - Opportunity for plant-based pizzerias to cater to the growing demand for vegan-friendly options.
2. '00 + Co' - Launching a new concept in NYC that exclusively serves vegan pizzas using nut-based cheeses and pestos.
3. Return to Simplicity - Consumers are favoring ingredients purely from the earth in their plant-based food choices.
Industry Implications
1. Food and Beverage - An industry that can explore new plant-based pizza concepts and recipes to cater to the vegan market.
2. Hospitality - Opportunity for vegan pizzerias to create unique dining experiences for customers seeking plant-based options.
3. Health and Wellness - Growing demand for vegan and plant-based options reflects the increasing emphasis on health and well-being.
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