Top Trends in Jargon

Eco-Fashion — Disruptive innovation opportunity: Creating stylish accessories from upcycled materials can tap into the growing demand for environmentally-friendly fashion.

Disposable Athletic Gear — Developing eco-friendly athletic gear that is designed to be disposable could be the next innovation opportunity.

Cornervertising — Advertising campaigns utilizing the unique corner billboard space to showcase dual perspectives and increase engagement by capturing the emotions of viewers.

Solar-powered billboards — Innovative use of solar power for billboards that can be used to power up other areas as well.

Voluntourism — Travelers seeking opportunities to give back while on vacation creates opportunities for tourism companies to offer voluntourism packages.

Social Entrepreneurship — Social entrepreneurship is revolutionizing the way business works by combining socially-geared profitable enterprises with innovative solutions to society's most pressing social problems and offering new ideas for wide-scale change.

Dark Tourism — The growing interest in Dark Tourism, including Grief Tourism, presents a new niche market in the tourism industry that could provide unique travel experiences for travelers looking to engage with difficult histories and experiences.

Controversial Ads — Companies are increasingly launching controversial ads that reinforce their brand image and get them millions of dollars in free advertising, signaling disruptive innovation opportunities for PR and marketing agencies.

Microfinance — Disruptive innovation opportunity: Explore new ways to expand access to microfinance services, such as through digital platforms or mobile apps.

Multisensory Advertising — Engaging multiple senses in advertising can create a memorable and unique brand experience.