Why just tell people what you do when you can actually show them?
Take this ad from Adidas' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads -- but check out the guy who's actually dragging the bus.
Now that's what I call walking the talk.
Implications - Taking advertising to the streets is a reaction to increasing protests around the world. More and more, people are occupying public space and re-appropriating traditional environments for alternative purposes -- whether it be for revolutions or for products. This trend translates into the fusion of performance art, advertising and retail in order to catch the attention of a large segment of potential consumers.
More Stats +/-
Modern Modular Sneaker Designs
Top 30 Travel Ideas in October
Inclusive Hair Product Packaging
Cryptocurrency Lending Investment Platforms
Aircraft-Inspired Pocket Knives
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
- By: Nigel GoodwinJun 21, 2006 Updated: May 10 2011