Jargon Trends

Trend - Brands in the retail cheese industry are releasing blue cheese products with creamier, less crumbly textures. These cheeses have not been aged as long and as a result, retain more moisture than traditional blue cheese. This results in a creamier taste and texture.

Insight - While blue cheese is commonly eaten as a creamy dip for chicken wings, regular blue cheese has a more dry, crumbly texture that may not appeal to all consumers. The crumbly nature of blue cheese makes it difficult to work with when spreading onto other foods, while blue cheese dip is too liquid to taste like real blue cheese. This contrast proves to be a challenge for fans of the blue cheese flavors who do not enjoy the crumbly texture, leading to brands releasing creamy blue cheese wedges.