South Africa's NEDBank won a Cannes Lions 2007 Grand Prix Award in outdoor advertising for what is believed to be the world's first solar-powered billboard. The topper? This revolutionary billboard uses the power it generates to power the kitchen of a local school - helping prepare food for 1100 kids.
Now that's a bank that truly gives "power to the people" - and that's a billboard that not just is the world's first solar-powered billboard, but a solar empowerment tool!
Brilliant as the African sun!
Take one step ahead. Check out the NEDBank website. This bank's respect for the true African spirit and focusing on real problems, with real solutions will touch your heart! An inspiring example for banks and corporations in the developing world.
Agency: NET#WORK BBDO, Johannesburg
Country: South Africa
Solar Empowering Billboards
More Stats +/-
Boxed Dog Beds
Elegant Hotel Branding Initiatives
Point-Based Loyalty Program Transitions
Updated $5 Face Moisturizers
Pyramidal Technology Centers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.