South Africa's NEDBank won a Cannes Lions 2007 Grand Prix Award in outdoor advertising for what is believed to be the world's first solar-powered billboard. The topper? This revolutionary billboard uses the power it generates to power the kitchen of a local school - helping prepare food for 1100 kids.
Now that's a bank that truly gives "power to the people" - and that's a billboard that not just is the world's first solar-powered billboard, but a solar empowerment tool!
Brilliant as the African sun!
Take one step ahead. Check out the NEDBank website. This bank's respect for the true African spirit and focusing on real problems, with real solutions will touch your heart! An inspiring example for banks and corporations in the developing world.
Agency: NET#WORK BBDO, Johannesburg
Country: South Africa