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Horsemorshing

Creating Words to Drive Traffic

— September 21, 2006 — Marketing
Horsemorshing is getting more and more common with online marketers and bloggers. It starts with an online marketer using a horsemorsh (which means a made up word) as a topic of interest to pique the interests of readers in forums and other online mediums as a substitute for their own name or links. The horsemorsh itself is usually a very interesting word, phrase, combination of words or any other pre-slang sensation. The most common horsemorsh seen so far is: horsemorsh.

Trend Themes
1. Horsemorshing as a Marketing Strategy - Exploiting the use of horsemorshing can create curiosity and engagement among online readers, leading to increased traffic and brand awareness.
2. Creating Unique Made-up Words - The trend of using horsemorshing highlights the potential for businesses to invent their own distinct vocabulary, capturing attention and making their brand memorable.
3. Alternative Link Building Techniques - Horsemorshing offers a creative approach to link building, providing marketers with an alternative method to generate inbound traffic and boost their online presence.
Industry Implications
1. Digital Marketing - Digital marketing professionals can leverage horsemorshing to create unique and engaging content, optimizing campaigns for increased visibility and customer engagement.
2. Language Creation and Branding - The trend of horsemorshing opens opportunities for language experts and brand strategists to develop distinctive linguistic elements, enhancing brand recognition and differentiation.
3. Online Forums and Community Management - For forum moderators and community managers, understanding horsemorshing can help in identifying and managing user-generated content, promoting active discussions and user engagement.
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