Nike's new MayFly shoe is the lightest racing shoe you've ever seen... Why? It's disposable.
The show is less than 5 ounces and designed to last only 100km.
"The world's lightest racing shoe, the much talked about Nike Mayfly is here. The Nike Mayfly is designed with only one thing in mind, running fast." - Let's Run
Implications - Many companies are creating eco-friendly items so that consumers can have the choice to help out the environment by buying a product that was made with the environment in mind. Although the featured shoe is disposable, it is not logical for the average citizen who would like their shoes to last them a long time. Businesses should create eco items that will be worth the consumer's money.