Episodic Campaign

Video ads create dramatic narratives to engage consumers

Implications - Utilizing the drama, intrigue and plot techniques often associated with feature films and binge-worthy TV shows, commercials are ramping up production value to capture the hearts and minds of consumers. By engaging consumer's emotions and piquing their curiosity, advertisers are generating excitement around featured brands through association, keeping intrigued consumers coming back for more. Episodic style marketing also serves to present products and brands more organically to the consumer, mimicking the method of casual product placement.

Workshop Question - What larger narrative could you create around your brand and offerings?
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,808 Total Clicks
Oct 17 - Oct 18
This Month and Mild
MarketingCommercials
Featured Examples
Spooky Home Security Ads - Xfinity Home Released a Creepy Five-Minute Horror Film
SCORE 5.6
Warm 2,173 Clicks Pub: Oct 28, 17
Spooky Home Security Ads
Xfinity Home Released a Creepy Five-Minute Horror Film
In light of the Halloween season, Xfinity Home has released a creepy five-minute video which promotes the brand’s home monitoring system. The commercial titled ‘The Neighborhood,’... [More]
Short-Form Horror Campaigns - Hulu's 'Huluween' Campaign Rolled Out Six Short-Form Anthology Films
SCORE 5.5
This Year and Warm 515 Clicks Pub: Nov 10, 17
Short-Form Horror Campaigns
Hulu's 'Huluween' Campaign Rolled Out Six Short-Form Anthology Films
This Halloween, the streaming site Hulu released a unique ‘Huluween’ campaign where it immersed viewers in horror-themed content. The activation included a short-form anthology series... [More]
Candy Brand Halloween Campaigns - Mars Inc. Created a Series of Frightening Commercials
SCORE 5.4
Warm 287 Clicks Pub: Oct 17, 17
Candy Brand Halloween Campaigns
Mars Inc. Created a Series of Frightening Commercials
Mars Inc took a unique route in promoting its candy products this Halloween, creating a series of short horror films for its commercials in a campaign called Bite Size Horror. The unique... [More]
Six-Second Appliance Ads - Appliance Manufacturer Vestel's 'Mini Veries' Only Last a Few Seconds
SCORE 4.6
Average 194 Clicks Pub: Oct 13, 17
Six-Second Appliance Ads
Appliance Manufacturer Vestel's 'Mini Veries' Only Last a Few Seconds
Based off of the idea that Turkish soap operas are notoriously long, household appliance manufacturer Vestel created a series of six-second appliance ads inspired by dramas that are normally well... [More]
Animated Chocolate Campaigns - Zang Chocolate's Series Shows Caffeinated Chocolate Fighting Sleep
SCORE 3.3
Mild 97 Clicks Pub: Oct 27, 17
Animated Chocolate Campaigns
Zang Chocolate's Series Shows Caffeinated Chocolate Fighting Sleep
In order to illustrate just how energizing its caffeinated chocolate can be, ZANG Chocolate created an all-new animated campaign showing how its product may be used as a “weapon” to... [More]
Spooky Faux Rom-Com Ads - AT&T's More Your Thing Ads Features an Unconventional Twist
SCORE 3.7
This Month and Mild 33 Clicks Pub: Oct 8, 18
Spooky Faux Rom-Com Ads
AT&T's More Your Thing Ads Features an Unconventional Twist
In an effort to celebrate its customizable and personalized services, At&T’s ‘More Your Thing’ campaign has created a series of 90-second clips that feature a shocking twist.... [More]
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