Streamed Relaxation

Streaming services are being designed to induce sleep and relaxation

Implications - Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
50,618 Total Clicks
Dec 15 - Nov 17
New and Mild
Art & DesignBusinessLifestyleHealth
Featured Examples
TV-Themed Hotel Packages - The Gregory Hotel Offers an 'Ex-stream-ly Cozy Package'
SCORE 6.6
This Month and Warm 1,340 Clicks Pub: Oct 30, 17
TV-Themed Hotel Packages
The Gregory Hotel Offers an 'Ex-stream-ly Cozy Package'
Knowing that many Stranger Things will want to stay up late and binge-watch the highly anticipated release of season two of Stranger Things on Netflix, The Gregory Hotel launched the ‘Ex-stream-... [More]
Sleep-Inducing Podcasts - This Unique Podcast is Designed to Help Listeners Fall Asleep Quickly
SCORE 4.2
Average 320 Clicks Pub: Dec 7, 15
Sleep-Inducing Podcasts
This Unique Podcast is Designed to Help Listeners Fall Asleep Quickly
‘Sleep With Me’ is a popular podcast that is designed to help listeners fall asleep quickly. As most people know, there is nothing worse than the feeling of not being able to fall asleep.... [More]
Natural Audio Tracks - 'BBC Earth Unplugged' has Released Several 10-Hour Nature Tracks
SCORE 3.9
This Year and Mild 111 Clicks Pub: Jul 19, 17
Natural Audio Tracks
'BBC Earth Unplugged' has Released Several 10-Hour Nature Tracks
Counter to human evolutionary makeup, nature sounds are inherently relaxing rather than terrifying, and BBC Earth Unplugged has released a series of videos that capitalize on this calming quality.... [More]
Sleepy Video Streaming Services - Napflix Streams Torpor-Inducing Content
SCORE 2.3
Untested 116 Clicks Pub: Nov 3, 16
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Napflix is a video streaming service with content that isn’t meant to be watched. People have gotten so attached to streaming services like Netflix or Hulu that their nighttime routines often... [More]
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