Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamed
Relaxation
Streaming services are being designed to induce sleep and relaxation.
3.2
Trend score
Trend
What is the Streamed Relaxation trend?
Streamed Relaxation: Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care.
Trend themes
Themes within the Streamed Relaxation trend
Three behaviours holding the trend together01
Sleep-Inducing Content
As consumers prioritize self-care, businesses are creating content specifically designed to help users sleep, inducing the development of new content platforms that suit the specific needs of users.
02
Digital Retreats
Hotels and streaming service providers are offering themed packages focused on in-suite entertainment to capitalize on the popularity of binge-watching, creating a new generation of digital content consumers willing to pay for digital retreats.
03
Personalizing Audio
The digitization of sleep has led to more personalized solutions, such as audio dongles that modulate music to suit the preferences of users, presenting an opportunity for startups to develop more personalized sleep medicine solutions.
Industry implications
What the Streamed Relaxation trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry could benefit from creating digital retreats and experiences designed around the sleep needs of customers.
For
Media & Streaming Services
Media and streaming providers can capitalize on the rise of sleep-inducing content by creating platforms that deliver personalized content suited to individual users' needs.
For
Health & Wellness
The rise of digital sleep medicine presents an opportunity for startups to create personalized sleep solutions for people who suffer from insomnia or sleep-related problems.
Workshop question
How can your brand employ the power of emerging tech or popular services to create stronger bonds with its targeted consumers?
Trend signals
Trend signals for Streamed Relaxation
Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%.
Popularity51%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamed Relaxation trend
6 featured examples from Dec 8, 2015 to Oct 2, 2018CategoryWorld
TV-Themed Hotel Packages
The Gregory Hotel Offers an 'Ex-stream-ly Cozy Package'
Hotels creating unique and immersive experiences to attract and engage guests.
CategoryLife-Stages
Imaginative Storytelling Podcasts
'What If World' is a Fantastical Audio Experience for Children
Disruptive innovation opportunity: Integrating storytelling podcasts into educational technology platforms to enhance learning experiences for children.
CategoryLifestyle
Music-Modulating Sleep Solutions
The 'Sync' Audio Dongle Modulates Your Music to Help You Sleep
Music Streaming services can add sleep or relaxation playlists specifically designed for use with music-entrainment tech devices.
CategoryLifestyle
Sleep-Inducing Podcasts
This Unique Podcast is Designed to Help Listeners Fall Asleep Quickly
Creating new niches and use cases for podcasting beyond entertainment or news.
CategoryPop Culture
Natural Audio Tracks
'BBC Earth Unplugged' has Released Several 10-Hour Nature Tracks
The trend of nature sounds opens avenues for audio technology companies to develop innovative devices, apps, and platforms that cater to the demand for relaxation and stress relie…
CategoryPop Culture
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Streaming platforms could explore incorporating a specialized sleep and relaxation category to cater to users who prefer soothing content for sleep or relaxation purposes.
