The Mercedes X-Class pick-up is attempting to attract fans of the Star Wars' franchise in a new ad spot that aligns the vehicles with the newly released Star Wars: The Last Jedi film.
The ad, titled 'Follow' positions the vehicle as a trial blazer, as the footage shows a montage of characters chasing behind the vehicle, including an intimidating hockey team, a playful group of women on roller skates and even characters from the Last Jedi film. The energetic ad features the car in a variety of scenarios - some realistic, and some mystical - which demonstrates the car's ability to take on any challenge.
This creative tie-in aligns the Mercedes X-Class with the same energy and power that's associated with the exciting Star Wars film.
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