The Mercedes X-Class pick-up is attempting to attract fans of the Star Wars' franchise in a new ad spot that aligns the vehicles with the newly released Star Wars: The Last Jedi film.
The ad, titled 'Follow' positions the vehicle as a trial blazer, as the footage shows a montage of characters chasing behind the vehicle, including an intimidating hockey team, a playful group of women on roller skates and even characters from the Last Jedi film. The energetic ad features the car in a variety of scenarios - some realistic, and some mystical - which demonstrates the car's ability to take on any challenge.
This creative tie-in aligns the Mercedes X-Class with the same energy and power that's associated with the exciting Star Wars film.
Key Themes Behind This Trend
- Sci-fi Themed Car Commercials
- There is a growing trend of sci-fi themed car commercials that leverage popular franchises to attract audiences.
- Trailblazing Vehicles
- A trend of car commercials positioning their vehicles as trailblazers by showcasing them taking on diverse and challenging scenarios.
- Creative Tie-ins
- There is a trend of brands using creative tie-ins with popular movies to create unique and engaging advertisements.
Where This Applies
- Automotive Industry
- Automotive companies can take advantage of the trend of sci-fi themed car commercials by creating innovative ads that appeal to fans of popular franchises.
- Film and Entertainment Industry
- The film and entertainment industry can explore partnerships with automotive brands to create mutually beneficial tie-ins and promotions.
- Marketing and Advertising Industry
- Marketing and advertising professionals can leverage the trend of creative tie-ins with popular movies to create unique and compelling campaigns for their clients.
