Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beautifying
Smoothie
Smoothies are being marketed as products that enhance people's appearance.
2.8
Trend score
Trend
What is the Beautifying Smoothie trend?
Beautifying Smoothie: The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance.
Trend themes
Themes within the Beautifying Smoothie trend
Three behaviours holding the trend together01
Beauty-Enhancing Smoothies
With the increasing focus on preventive health care, smoothies have been marketed as beauty-enhancing products to cater to customers' demand for a holistic approach to health care.
02
Plant-Based Protein Smoothies
With the rise of plant-based eating, many health-conscious consumers are looking for ways to approach their diets and beauty routines in a healthy way, creating a unique market opportunity for plant-based protein smoothies.
03
On-The-Go Skin-Nourishing Supplements
Increasingly busy lifestyles and growing interest in clean ingredients have led to a demand for on-the-go supplements like KORA Organics' Noni Glow Skinfood to support beauty and wellness from the inside out.
Industry implications
What the Beautifying Smoothie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can capitalize on the beauty and wellness trend by offering beauty-enhancing smoothies that cater to health-conscious consumers' growing demand for preventive health care.
For
Health and Wellness
The health and wellness industry can provide plant-based protein smoothies and other healthy supplements for customers looking to maintain a healthy diet and beauty routine.
For
Beauty
The beauty industry can offer on-the-go skin-nourishing supplements and other beauty-enhancing products to provide a holistic approach to skin care that meets the evolving needs of its customers.
Workshop question
How can your brand offer preventative solutions for the problems it is looking to solve for its targeted consumers?
Trend signals
Trend signals for Beautifying Smoothie
Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%.
Popularity45%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beautifying Smoothie trend
5 featured examples from Sep 18 to Nov 7, 2017CategoryLifestyle
Grain-Based Beauty Smoothies
This Grain Smoothie Focuses on Enhancing the Skin
Opportunity for beauty brands to incorporate grain-based ingredients into their product lines for enhanced skin benefits.
CategoryLifestyle
Skin-Nourishing Supplement Powders
Kora Organics Brands Its Noni Glow as "Skinfood"
The beauty and personal care industry can tap into the demand for on-the-go skincare supplements made with clean and natural ingredients, while also providing multifunctional supp…
CategoryLifestyle
Plant-Based Protein Smoothies
The Olly Slim Protein Smoothie is High in Fiber and Low in Sugar
The food and beverage industry can explore the use of alternative protein sources and functional ingredients to create innovative products that meet the growing demand for healthy…
CategoryLifestyle
Vitamin-Packed Probiotic Smoothies
Olly's Smoothie Powder Mix Contains a Meal's Worth of Vitamins
The food supplement industry can explore the production of plant-based protein powders and probiotic mixes to cater to health-conscious consumers.
CategoryLifestyle
Glow-Boosting Smoothies
JUS by Julie's 'Day Glow' is Packed with Vitamin A, C and Fiber
As consumers become more health-conscious, there's an opportunity for food and beverage companies to create products that promote beauty and overall wellness.
