Smoothies are being marketed as products that enhance people's appearance
Implications - The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance.
Workshop Question - How can your brand offer preventative solutions for the problems it is looking to solve for its targeted consumers?
Trend Themes
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Beauty-enhancing Smoothies — With the increasing focus on preventive health care, smoothies have been marketed as beauty-enhancing products to cater to customers' demand for a holistic approach to health care.
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Plant-based Protein Smoothies — With the rise of plant-based eating, many health-conscious consumers are looking for ways to approach their diets and beauty routines in a healthy way, creating a unique market opportunity for plant-based protein smoothies.
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On-the-go Skin-nourishing Supplements — Increasingly busy lifestyles and growing interest in clean ingredients have led to a demand for on-the-go supplements like KORA Organics' Noni Glow Skinfood to support beauty and wellness from the inside out.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the beauty and wellness trend by offering beauty-enhancing smoothies that cater to health-conscious consumers' growing demand for preventive health care.
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Health and Wellness — The health and wellness industry can provide plant-based protein smoothies and other healthy supplements for customers looking to maintain a healthy diet and beauty routine.
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Beauty — The beauty industry can offer on-the-go skin-nourishing supplements and other beauty-enhancing products to provide a holistic approach to skin care that meets the evolving needs of its customers.
