Culled Coupling

Dating platforms drill down to focus on extremely niche areas of interest

Implications - With online dating platforms growing rapidly in popularity, users desire ways to cull the crowd and find potential partners with whom they actually share interests. This has led to services with ultra-niche focuses, following the assumption that a shared niche will inevitably lead to shared general interests as well. People innately desire to connect through deep, personal relationships, and brands that find ways to appeal to niche interests will better draw consumers' attention.
SCORE 5.8
Popularity
Activity
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20,141 Total Clicks
Jun 16 - Nov 17
This Year and Mild
LifestyleRomance
Featured Examples
Fandom-Centered Dating Apps - 'Cuddli' Helps Connect Nearby People with Nerdy and Niche Interests
SCORE 7.8
This Year and Hot 1,377 Clicks Pub: Aug 12, 17
Fandom-Centered Dating Apps
'Cuddli' Helps Connect Nearby People with Nerdy and Niche Interests
Dating apps have made it incredible easy for even the most introverted person to find love, a concept which is solidified though ‘Cuddli’—an app aimed at helping connect people... [More]
Airport Dating Apps - The Btrfly App Helps You Connect With Other Travelers In Your Airport
SCORE 4.7
Average 610 Clicks Pub: Jun 29, 16
Airport Dating Apps
The Btrfly App Helps You Connect With Other Travelers In Your Airport
Forget library dates and coffee shop dates—airport dating is the latest and most exciting practice among well-traveled singles. In order to meet this growing demand, the Btrfly smartphone app... [More]
Vegan Dating Apps - 'Veg' is a Tinder-Style App for Vegetarians and Vegans
SCORE 4.6
This Year and Average 526 Clicks Pub: Mar 3, 17
Vegan Dating Apps
'Veg' is a Tinder-Style App for Vegetarians and Vegans
‘Veg’ is the name of a vegan dating app that is specifically for those who share a love of vegan, vegetarian, organic, raw and overall healthy food. As well as being 100% free, this app... [More]
Video Game Dating Apps - PokéDates is a Dating App for Pokémon Go Players
SCORE 3.5
Mild 267 Clicks Pub: Jul 21, 16
Video Game Dating Apps
PokéDates is a Dating App for Pokémon Go Players
While Pokémon Go has already helped many to meet new people and form new friendships, now the game is being used to foster love connections in the form of a new app called PokéDates. For those who... [More]
Outdoorsy Dating Apps - LuvByrd is a Dating App for People Who Love to Get Outside
SCORE 3.6
This Year and Mild 193 Clicks Pub: Feb 10, 17
Outdoorsy Dating Apps
LuvByrd is a Dating App for People Who Love to Get Outside
Dating apps are most successful when the people who match on them end up having similar interests, so LuvByrd is helping singles to cut out some of the guesswork by offering a more refined pool —... [More]
Politically Fueled Dating Apps - The 'Better Together' App Only Matches Brits Who Voted to Remain
SCORE 3.3
Mild 182 Clicks Pub: Jul 11, 16
Politically Fueled Dating Apps
The 'Better Together' App Only Matches Brits Who Voted to Remain
For young people still reeling after the UK’s decision to undergo Brexit, the Better Together app offers love as a respite. The app only accepts users who voted ‘Remain’ in the UK&#... [More]
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