Makeover Marketing

Tutorial-style home decor videos capture the attention of young adults

Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
43,027 Total Clicks
Jul 16 - Nov 17
This Week and Mild
Featured Examples
Collaborative Dormitory Makeovers - IKEA and Hypebeast Partnered to Help Decorate College Dorms
SCORE 7.8
This Quarter and Hot 1,564 Clicks Pub: Sep 13, 17
Collaborative Dormitory Makeovers
IKEA and Hypebeast Partnered to Help Decorate College Dorms
When in shared accommodations, like a college or university dormitory, finding a balance between decor that suits both roommate’s aesthetics, can be a challenging process, which is why IKEA... [More]
Mobile Room Makeovers - Lowe's Hacked Instagram Stories by Transforming a Small-Scale Vertical Room
SCORE 6.7
This Quarter and Warm 174 Clicks Pub: Sep 15, 17
Mobile Room Makeovers
Lowe's Hacked Instagram Stories by Transforming a Small-Scale Vertical Room
Hoping to appeal to those who are interested in DIY projects and room makeovers, Lowe’s created a fun series of Instagram Stories. In the true spirit of a home improvement retailer, Lowe&#... [More]
Mom-Hosted Home Decor Vlogs - A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
SCORE 2.2
Untested 73 Clicks Pub: Aug 5, 16
Mom-Hosted Home Decor Vlogs
A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
Young mom Alex Gladwin is a lifestyle blogger and YouTube influencer who chronicles her life with her husband and young sons online. Her most recent video is a tour of her son’s room that she... [More]
Rejuvenated Home Office Ads - This IKEA Home Tour Video Features a Comprehensive Makeover
SCORE 2
Untested 80 Clicks Pub: Jul 11, 16
Rejuvenated Home Office Ads
This IKEA Home Tour Video Features a Comprehensive Makeover
This IKEA Home Tour YouTube commercial is designed to introduce the latest and greatest IKEA products to viewers, while also inspiring them into remodeling and rejuvenating different spaces in their... [More]
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