Category
Lifestyle
Assisted Choices
Trend cluster
Category
Makeover
Marketing
Tutorial-style home decor videos capture the attention of young adults.
2.8
Trend score
Trend
What is the Makeover Marketing trend?
Makeover Marketing: Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.
Trend themes
Themes within the Makeover Marketing trend
Three behaviours holding the trend together01
Tutorial-style Marketing
Furniture and decor brands are adapting their message in easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers.
02
Collaborative Living Space
Companies, such as IKEA and Hypebeast, are partnering to offer college roommates advice, inspiration and products that help both parties explore their individuality, while maintaining a happy environment that they can both co-exist in.
03
Instagram Story Hacks
Companies are exploring creative hacks to modify traditional social media platforms, such as Lowe's hackathon that enabled Instagram users to tap and transform the space that perfectly fits the dimensions of one's mobile phone.
Industry implications
What the Makeover Marketing trend means for industry
Where the trend changes the playbookFor
Home Decor and Furnishing
Opportunities exist for manufacturers and retailers to create easy-to-digest and fun-to-watch formats, such as tutorial-style videos, to engage millennial consumers.
For
Architecture and Design
Companies seek to partner with influencers to inspire a higher level of engagement with younger generations and demonstrate the potential for creativity, personalization, and customization in designing personal spaces.
For
Social Media
Innovation opportunities arise for marketing campaigns and creative hacks that modify traditional social media platforms, and amplify brand messaging beyond traditional outlets.
Workshop question
What would make your consumer stop what they're doing to watch your advertisement?
Trend signals
Trend signals for Makeover Marketing
Trend score 2.8 out of 10, from popularity 43%, activity 31%, freshness 8%.
Popularity43%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Makeover Marketing trend
4 featured examples from Jul 11, 2016 to Sep 15, 2017CategoryArt & Design
Collaborative Dormitory Makeovers
IKEA and Hypebeast Partnered to Help Decorate College Dorms
Retailers in the home goods sector, like IKEA, can increase their reach by partnering with lifestyle brands, like Hypebeast, to offer collaborative solutions for shared living spa…
CategoryTech
Mobile Room Makeovers
Lowe's Hacked Instagram Stories by Transforming a Small-Scale Vertical Room
Opportunity to utilize creative hacks and gamification techniques to engage with consumers on mobile viewing platforms.
CategorySocial Media
Mom-Hosted Home Decor Vlogs
A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
Disruptive innovation opportunities in the field of interior design, specifically targeting children's room decor.
CategoryArt & Design
Rejuvenated Home Office Ads
This IKEA Home Tour Video Features a Comprehensive Makeover
This industry can capitalize on the home office makeovers trend by promoting versatile and inspiring products specifically designed for home office spaces.
