Holiday installations are employing playful, interactive features
Implications - The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed.
Workshop Question - How can your brand streamline consumer attention during holiday seasons?
Trend Themes
-
Interactive Holiday — Brands and artists are incorporating interactive features in holiday campaigns to create more authentic relationships with consumers.
-
Toy-discovering Holiday Campaigns — Campaigns that mirror the unboxing-style videos that have become popular are gaining traction by allowing kids to test out multiple toys before purchase.
-
Festive Blind Wine Tastings — Blind wine tastings within visually confusing chambers tap into consumers' senses of taste and smell.
Industry Implications
-
Retail — Augmented Reality app integrations and toy discovering campaigns are transforming retail shopping experiences.
-
Food & Beverage — Blind tastings increase sales through sensory cues that push consumers to switch from visual to gustatory preferences.
-
Marketing & Advertising — Interactive ads, videos and installations encourage authentic relationships between brands and consumers.
4 Featured, 35 Examples:
158,550 Total Clicks
Date Range:
Nov 17 — Oct 19
Trending:
Mild
Consumer Insight Topics:
