Category
Business
Assisted Conversion
Trend cluster
Category
Interactive
Holiday
Holiday installations are employing playful, interactive features.
3.5
Trend score
Trend
What is the Interactive Holiday trend?
Interactive Holiday: The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed.
Trend themes
Themes within the Interactive Holiday trend
Three behaviours holding the trend together01
Interactive Holiday
Brands and artists are incorporating interactive features in holiday campaigns to create more authentic relationships with consumers.
02
Toy-Discovering Holiday Campaigns
Campaigns that mirror the unboxing-style videos that have become popular are gaining traction by allowing kids to test out multiple toys before purchase.
03
Festive Blind Wine Tastings
Blind wine tastings within visually confusing chambers tap into consumers' senses of taste and smell.
Industry implications
What the Interactive Holiday trend means for industry
Where the trend changes the playbookFor
Retail
Augmented Reality app integrations and toy discovering campaigns are transforming retail shopping experiences.
For
Food & Beverage
Blind tastings increase sales through sensory cues that push consumers to switch from visual to gustatory preferences.
For
Marketing & Advertising
Interactive ads, videos and installations encourage authentic relationships between brands and consumers.
Workshop question
How can your brand streamline consumer attention during holiday seasons?
Trend signals
Trend signals for Interactive Holiday
Trend score 3.5 out of 10, from popularity 61%, activity 36%, freshness 9%.
Popularity61%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Holiday trend
4 featured examples from Dec 13, 2018 to Oct 29, 2019CategoryLifestyle
Festive Blind Wine Tastings
Lidl is Hosting a Wine Tasting in the Dark for the Holidays
Retailers can explore hosting blind wine tastings and creating unique environments to attract customers and enhance their shopping experiences.
CategoryLife-Stages
Toy-Discovering Holiday Campaigns
Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
Implementing interactive experiences, like virtual play sessions, can help toy retailers increase engagement and build stronger relationships with their young customers.
CategoryTech
Festive AR Retail Experiences
Walmart's Holiday AR Lets Shoppers See Aisles Through a New Lens
Incorporate augmented reality technology into brick-and-mortar stores to create innovative shopping experiences;
CategoryLifestyle
Last-Minute Holiday Gift Shops
The Skittles Last Minute Gift Shop Prepares for Holiday Chaos
Retail businesses can open more last-minute gift shops or feature brand-specific gift items to increase sales during peak shopping seasons.
